The TV industry analysts at eMarketer have put together the 2020 TV and Video Trends report, which lists out eight bold predictions for the year ahead.
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| | The TV and digital video landscape is about to get noisy, which is no small feat for a space on the verge of becoming overcrowded.
Therefore, understanding the video viewing trends for cable TV, connected TV, over-the-top, social media video platforms, and programmatic ads is crucial for marketers deciding where to invest their video marketing efforts.
The TV industry analysts at eMarketer have put together the
2020 TV and Video Trends report, which lists out eight bold predictions for the year ahead: | 1. | More Fractured Viewership Will Make It Harder to More Reach Viewers | | 2. | 'Bundled' Cable Packages User Growth Will Slow | | 3. | TV Advertising Will Continue to Decline... After 2020 | | 4. | Connected TV Viewership Will Ad Buyers to Scale | | 5. | Video Ads Will Account For Almost 50% of US Programmatic Spending | | 6. | Facebook's Social Video Ad Market Share Will Decrease | | 7. | Ad-Free Viewing Will Give Rise to Product Placement | | 8. | Tracking Universal Video Metrics will Remain Difficult |
As video continues to grow as a medium and the marketplace gets more fragmented, understanding the reasons for these trends will help any marketer make better decisions on where to spend their video ad dollars in 2020. And we explore the how and why of each of these eight trends in the full 2020 TV and Video Trends report from eMarketer, where you will learn more about where viewers are going to be spending their time.
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