Fully understand the global smart speaker market with this chart.
 | | Chart: Apps & Platforms | | Amazon's losing its grip on the global smart speaker market, but Alexa's here to stay… Amazon's early mover advantage in the global smart speaker market is slipping as its competitors continue to chip away at the tech giant's lead. Amazon captured 41% of global smart speaker shipments in Q2 2018, marking a notable drop-off from the 76% share it commanded in the prior year and the 44% share in the previous quarter.
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| While Amazon still has the strongest footing in the global smart speaker market, its competitors are closing in.
- Google's share of device shipments grew to 28% during Q2 2018 following a 420% YoY increase from just 16%.
- Apple managed to snatch a 6% share despite just entering the market in Q1 2018.
- Chinese vendors Alibaba and JD.com collectively accounted for nearly 10% of the global market, up from just 1% in Q2 2017.
Nevertheless, Amazon's struggle to stave off competition as more players enter the smart speaker market shouldn't have any meaningful impact on Alexa's dominance. Alexa's staying power will come from integration into third-party devices, which will increase the number of touch-points throughout consumers' daily lives.
Alexa's broad footprint is especially important since it helps offset its biggest shortcoming — not being a native voice assistant on any major smartphone. Outside of the home, users tend to rely on their phones' native voice assistants — a market controlled by Google and Apple — rather than third-party competitors such as Alexa (available via the Amazon Alexa app).
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