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Kamis, 26 April 2018

Goldman Sachs is betting a 'Bachelorette' star can boost its hot new business

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April 26, 2018

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"I heard that you're looking to renovate, so this is perfect for you," JoJo Fletcher told a host of "Living Oklahoma" in a sponsored segment this week after a short repartee about home improvement.

If you've followed Fletcher's career, her comment might not be surprising. She was a real-estate developer before she gained fame on ABC's "The Bachelorette," after all.

What's possibly more surprising is how she came to be on the show this week and who she was representing.

"When it comes to financing your home renovation, I always tell people, 'Explore all of your options,'" Fletcher said. "That's why I'm here today. I've partnered with Marcus by Goldman Sachs to share some of those tips that I've learned along the way."

Let it sink in for a moment: Goldman Sachs has partnered with a star from "The Bachelorette." It's the latest sign that the bank is trying to court Main Street borrowers — and in doing so, shape a new image for itself. Here's our story

Elsewhere in finance news, Deutsche Bank is embarking on a major overhaul (again) and it will lead to big job losses (again).

We talked to the CEO of Revolut, a bank that hit a $1.7 billion valuation in less than three years, about US expansion and "building something bigger than" HSBC. And in crypto news, Genesis Trading is looking to stay open 24/7 as it rides a wave sweeping up traders in one corner of the bitcoin market.

In the hedge fund world, Och-Ziff's co-CIO Jimmy Levin has been selling a bunch of his stock in the hedge fund — and Wall Street investors are wondering why.

In markets news: 

And in tech news: 

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