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Nordstrom acquires two retail technology companies Nordstrom has acquired two separate companies, BevyUp and MessageYes, in an effort to further improve its shopping experience with new technologies and tools, according to a press release.
BevyUp's platform will enable store associates to communicate with customers when they're out of the store.
MessageYes will bolster Nordstrom's ability to send consumers personalized mobile messages.
Both of these acquisitions should improve Nordstrom's ability to personalize its shopping experience, and give it more contact with consumers across channels to create a more seamless process.
Business Insider Intelligence analyst Daniel Keyes has the full story.
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| Conspiracy-related videos hosted on YouTube will now include a blurb that offers additional information about the topic, Adweek reports. Read More → | | | | |
| Software firm Daon has developed software that will allow customers to use Amazon Alexa-enabled devices, like Echo smart speakers, to send and receive peer-to-peer (P2P) transfers with their banks, according to CNET. Read More → | | | | |
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