 | | Insights Beyond the Headlines | | Americans are planning to celebrate Christmas like it's 2007 US consumers are planning on spending more on Christmas gifts this year than during any holiday season since the Recession.
The $862 that the average American will spend on gifts this year is a whopping $110 more than the $752 expected leading up to last year's holiday season.
Retailers need to be prepared on both the e-commerce and brick-and-mortar fronts for this boom which is expected to commence on Black Friday.
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According to a recent report sent to BI Intelligence, 71% of shoppers plan to purchase their gifts in-store while 47% plan to purchase from a retailer's website.
A new report from BI Intelligence lays out the case for why retailers must transition to an omnichannel fulfillment model, and the challenges complicating that transition for most companies. We also detail the benefits and difficulties involved with specific omnichannel fulfillment services like click-and-collect, ship-to-store, and ship-from-store, providing examples of retailers that have experienced success and struggles with these methods. Lastly, we walk through the steps retailers need to take to optimize omnichannel fulfillment for lower costs and faster delivery times.
In full, the report: - Details the benefits of omnichannel services like click-and-collect and ship-from-store, including lowering delivery times and costs, and driving in-store traffic and sales.
- Provides examples of the successes and struggles various retailers have experienced with omnichannel delivery.
- Explains why retailers are having trouble managing costs with their omnichannel fulfillment efforts, which are eating into their profits.
- Lays out what steps retailers need to take to optimize costs for their omnichannel operations by placing inventory where it best meets customer demand.
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