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Acquiring Snapchat would make a lot of sense for Google Google's reported interest in buying Snap — including a $30 billion bid last year and a standing offer since Snap's March IPO in the same range — has the potential to make the most dominant player in digital advertising even stronger.
The search giant accounted for nearly half of US digital ad revenue in Q1 2017, and gaining access to Snap's largely millennial user base would likely bolster this figure — Snap generated roughly $388 million in advertising revenue in 2016.
Google's reported offer is much bigger than the $3 billion offer Facebook made for Snap in 2013, which Snap declined. It is also higher than Snap's nearly $24 billion valuation at the time of its March IPO, and well above Snap's current valuation of about $15 billion.
BI Intelligence analyst Kevin Tran has the full story on why a Google acquisition of Snapchat would make sense. | |
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| | | In a new report, BI Intelligence highlights the key audience demographics for six major social platforms: Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Pinterest. It examines multiple dimensions of change within each platform's demographic makeup — including age, income, education, gender, and overall adoption in terms of online adults in the US — and assesses how certain segments of the US population have adapted their social media behaviors. The report also explores how much time each age demographic is investing on each platform. Learn More → | | | | |
| | | In a new report, BI Intelligence lays out the case for why retailers must transition to an omnichannel fulfillment model, and the challenges complicating that transition for most companies. We also detail the benefits and difficulties involved with specific omnichannel fulfillment services like click-and-collect, ship-to-store, and ship-from-store, providing examples of retailers that have experienced success and struggles with these methods. Lastly, we walk through the steps retailers need to take to optimize omnichannel fulfillment for lower costs and faster delivery times. Learn More → | | | | |
| | | A new report, BI Intelligence scopes the current market for robo-advisors, providing an updated forecast through 2022. In addition, we explain the different types of robo-advisors emerging, detail how startups and incumbents are working to ensure the success of their products, and outline what will happen to the market over the next 12 months. Learn More → | | | | |
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| | | The top US carriers — Verizon, AT&T, T-Mobile, and Sprint — are in a race to the bottom as they battle over customers, with all four now offering unlimited data plans. Read More → | | | | |
| | | Disney has plans to launch two new standalone streaming video services over the next two years. The first, an ESPN-branded service with sports programming, is set to launch in early 2018. Read More → | | | | |
| | | JPMorgan Chase has officially canceled its popular in-branch instant debit card issuance program after months of phasing it out. Read More → | | | | |
| | | L.L. Bean topped the list for excellent customer service in the latest "Customer Service Champions" report from Prosper Insights & Analytics, which surveyed 6,500 consumers in September 2016. Read More → | | | | |
| | | US cryptocurrency exchange Coinbase has announced plans to support Bitcoin Cash as of January 2018, when users be able to withdraw the new cryptocurrency. Trading functionality may come later. Read More → | | | | |
| | | Etsy reported its Q2 2017 earnings last Thursday, closing out CEO Josh Silverman's first full quarter with the company. The June period featured multiple rounds of layoffs and a clear focus on restructuring, though results seemed to hold steady. Read More → | | | | |
| | | Twitter has become a home to smaller sports with relatively lower viewership, such as the National Lacrosse League (NLL), according to Bloomberg, while Amazon has eyed bigger sports like American football and tennis, according to Digiday. Read More → | | | | |
| | | The next iteration of Apple's smartwatch, set to be released later this year, will come with built-in LTE connectivity, reducing its dependence on the iPhone. Read More → | | | | |
| | | In a newly released update for iOS and Android, Venmo, the popular PayPal-owned peer-to-peer (P2P) transfer app, added QR code functionality so that users can more easily add friends and family. Read More → | | | | |
| | | Augmented reality (AR) and virtual reality (VR) are on the precipice of rapid expansion as global revenues for the AR/VR market are projected to increase by at least 100% over the next four years, according to a recent report from IDC. Read More → | | | | |
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Retailers are still lacking on the personalization front |  | |
Live video consumption isn't at the mercy of social network effects |  | |
Google Assistant's stark advantage over Alexa |  | |
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