[NEW CHART] Video ad completion rates are rising...

Fully understand how video ad completion rates are rising with this chart.

New Chart and Data Video ad completion rates are rising across devices and formats… There's no question that video is becoming an increasingly vital format for consumers, brands, and publishers alike. And while the ads that run alongside videos can be irksome for some, consumers are increasingly watching video ads all the way to completion. In Q2 2017, overall ad completion rates reached 73% versus 61% in Q2 2016, a 20% year-over-year (YoY) increase, according to ExtremeReach. Access Full Chart Data → * This chart was delivered to BI Intelligence Ultimate Digital Media Research Bundle subscribers. You can get full access to this chart as well as other timely updates when you sign up today. Here are some other key points from the study: Mobile and tablet video ads saw the largest jump in completion rates YoY. Users are increasingly watching 15-second ads to completion. Invalid traffic is declining, suggesting vendors are cleaning up shoddy inventory. Overall click-through rates are stable. Subscribe risk-free to view the full analysis Here's a summary of what you'll receive when you subscribe to the Ultimate Digital Media Research Bundle today: 53 immediately accessible research reports and data-sets. At least 15 new digital media deep-dive reports over the next 12-months. Insightful newsletters and charts about everything important taking place within the digital media industries. 14-day money back guarantee period so you can access all of the above risk-free! Other chart highlights you don't want to miss These are the sports consumers would pay to stream When it comes to watching sports through... Access Full Chart → Facebook supersedes YouTube for video advertisers Social platforms are the most important... Access Full Chart → These are just a few of the charts made available to BI Intelligence subscribers. To ensure that you have access, simply subscribe to BI Intelligence's Ultimate Digital Media Research Bundle today. You'll have instant access to 100s of charts like these, daily briefings in six key coverage areas and a members-only Research Center filled with insightful reports. Sign up Risk-Free Today Copyright © 2017 Business Insider, Inc. All rights reserved.

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