Fully understand the smart speaker market with this report.
| | What consumer attitudes on Amazon's and Apple's new devices say about where the market goes from here… Smart speakers—Amazon's Echo, for example—are the latest device category poised to take a chunk of our increasingly digital lives. These devices are made primarily for the home and execute a user's voice commands via an integrated digital assistant. These digital assistants can play music, answer questions, and control other devices within a user's home, among other things. The central question for this new product category is not when they will take off, but which devices will rise to the top. To answer this question, BI Intelligence surveyed our leading-edge consumer panel, gathering exclusive data on Amazon's recently released Echo Show and Echo Look, as well as Apple's HomePod. In a new Smart Speaker report, BI Intelligence analyzes the market potential of the Echo Look, Echo Show, and HomePod. Using exclusive survey data, we evaluate each device's potential for adoption based on four criteria: awareness, excitement, usefulness, and purchase intent. And we draw some inferences from our data about the direction the smart speaker market could take from here. Among the big picture insights you'll get from this report, titled The Smart Speaker Report: What Consumer Attitudes on Amazon's and Apple's New Devices Say About Where the Market Goes From Here: - Amazon's new Echo Show is the big winner—it has mass-market appeal and looks like it will take off. The combination of usefulness and excitement will drive consumers to buy the Echo Show. The Echo Look, though, seems like it will struggle to attract that same level of interest.
- Apple's HomePod looks likely to find a place in the smart speaker market but won't dominate its space like the iPhone or iPad did.
- The smart speaker market will evolve rapidly in the next few years, with more devices featuring screens, a variety of more focused products emerging, and eventually, the voice assistant moving beyond the smart speaker.
This exclusive report also: - Showcases exclusive survey data on initial consumer reactions to the Echo Look, Echo Show, and HomePod
- Highlights the aims and strategies of major players in the smart speaker market
- Provides analysis on the direction this nascent market will take and the opportunity for companies considering a move into the space
- And much more.
The Smart Speaker Report is how you get the full story. To get your copy of this invaluable guide, choose one of these options: - Bundle and save 91% today when you purchase the Ultimate IoT Reports Bundle. You will gain immediate access to this report and 41 others on some of the most important topics impacting the IoT space. BUY THE BUNDLE AND SAVE 91% »
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The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of the Internet of Things. | |  | | Copyright © 2017 Business Insider, Inc. All rights reserved. |  | | | |
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