Here are the top 5 most popular reports of the month, available for download in our report store.
 TOP 5 RESEARCH REPORTS THIS MONTH | | Here at BI Intelligence, Business Insider's premium research service, we publish in-depth reports on emerging trends in all things digital. We cover the areas of digital media, e-commerce, apps and platforms, the internet of things, payments and fintech.
Here is what our readers are finding useful now, and we think you will too. Below are the top 5 most popular reports of the month, available for download in our report store.
| | 1 - Breaks down the reach of social platform audiences in terms of age, income, education, and gender.
- Examines how time spent and monthly users across major age brackets have changed in the past three years.
- Explores the preferences of US teens and young millennials, and how they're changing.
- Identifies the most important demographic changes that advertisers should monitor as social platforms continue to grow.
| | | | | 2 - Explains why the chat app is the next frontier for commerce, and why payments functionality is a linchpin of that success.
- Details different types of chat app payments and their potential use cases.
- Evaluates the hurdles that could prevent consumers from using chatbot payments.
- Suggests ways firms can overcome these hurdles and begin seeing adoption.
- Sizes the potential long-run market for chatbot payments in the West.
| | | | | 3 - Explains how firms are already exploring ways to make use of blockchain in all sorts of IoT projects.
- Provides an overview of disruption in critical sectors including the supply chain and asset management.
- Analyzes how blockchain is poised to see rapid expansion as a tool used in IoT solutions that reduce costs, increase efficiency, and remove reliance on cloud-based platforms.
| | | | | 4 - Details the benefits of omnichannel services like click-and-collect and ship-from-store, including lowering delivery times and costs, and driving in-store traffic and sales.
- Provides examples of the successes and struggles various retailers have experienced with omnichannel delivery.
- Explains why retailers are having trouble managing costs with their omnichannel fulfillment efforts, which are eating into their profits.
- Lays out what steps retailers need to take to optimize costs for their omnichannel operations by placing inventory where it best meets customer demand.
| | | | | 5 - Shares current and projected adoption of voice payments.
- Outlines voice payments and banking integrations on the market.
- Examines growth drivers and barriers to consumers' voice payments adoption.
- Provides strategies for successfully deploying voice interfaces.
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