Lenovo Is Utilizing Mobile Targeting To Boost Merchandise Sales

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Lenovo Leverages Mobile Search To Drive Online And In-Store Sales (Mobile Commerce Daily)
Chinese device manufacturer Lenovo has enjoyed massive success recently across all of its devices:

Ashton Kutcher Lenovo

Its smartphone business has doubled over the past year, and the company shipped about 11 million smartphones in the second quarter.
Lenovo tablets have climbed to almost 5% market share, which is up from just over 1% a year ago.
Lenovo has emerged as the number one PC maker in the world.

The company is utilizing mobile SEO to drive these results, with a two-pronged approach in order to boost both online sales and in-store Lenovo sales at third-party retail outlets. For online sales, Lenovo utilizes responsive design to deploy a mobile-optimized shopping experience for customers across multiple countries alongside a bolstered area for product information.

For in-store retail sales, Lenovo created 20 varieties of HTML5 web pages that included a map to a local Lenovo retail partner, mobile coupons, and a portion dedicated to driving traffic to the merchandise area of the official Lenovo site. The company is also working with retailers for in-store coupons that are redeemable via a mobile device.

Interestingly, Lenovo has no bricks-and-mortar retail front, which would normally be a significant factor in the type of sales growth it has experienced. Instead, Lenovo understands the importance of mobile in the consumer purchase cycle. In particular, mobile can be used beyond just a platform to funnel online sales, but can also be a major product research tool for prospective customers. Read >

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