MOBILE INSIGHTS: On Black Friday 9 Out Of 10 Parents Will Use Their Smartphones To Shop

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Over Black Friday weekend a whopping 90% of parents who own smartphones expect to use them for shopping assistance while looking for gifts for their children, according to a recent survey from IAB.

Top activities include checking for item availability before hitting the stores (55%), finding items that are on sale (50%), and researching gift ideas (49%).

Parents say they expect to use their phones for more than research. Forty-four percent said that they will likely purchase gifts for their children using their smartphones.

This is a huge testament to how far mobile commerce has come and provides further support for our estimate that smartphone spending will reach $5.2 billion in the U.S. in the forth quarter of 2013. (IAB)

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