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Rabu, 27 November 2013

WebRTC for the Contact Center: The Premise and the Promise - WebRTC World


 

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The technology premise of WebRTC is simple. It enables the easy, interoperable and intrinsically scalable use of multiple communications media simultaneously in one encounter, expanding both the variety and versatility of that encounter. But the technology promise of WebRTC is far more easy to grasp: Better contact center agent communications means better service for customers - which, in turn, means increased revenues for business owners looking to better their bottom lines. That's a promise that is seeing fulfillment more and more every day.
With last week's WebRTC Conference and Expo in Santa Clara, California coming to a successful conclusion, the second big WebRTC event of the year is now behind us. Sure, there are other WebRTC-related conferences - the IIT RTC conference in Chicago, the WebRTC Summit at Cloud Expo, next month's WebRTC 2013 conference in Paris - but with around 700 people in attendance, the twice-annual WebRTC Conference and Expo is the big one.
WebRTC, as the name suggests, enables Web real-time communications within a browser via simple HTML5/JavaScript code. It is a free, open standard (currently supported by Google, Mozilla and Opera browsers) designed to connect people that want to communicate (to chat, call, engage in a video conference and more) on the Internet and on virtually any device. Basically, it provides the means to engage in Web voice and video interactions quickly and easily.
Last week was the third rendition of the WebRTC Conference & Expo, and it covered a range of topics from business implementations and applications to more technical aspects like signaling and the WebRTC data channel. There was also a lot of discussion about the current state of the IETF movement to decide on a video codec standard for WebRTC, mainly between H.264 and VP8. As we brought the event to a close, there were some themes and messages that stood out based on the discussions, presentations and solutions featured in Santa Clara.
In a keynote address, Brad Bush, CMO of GENBAND, took an audience at the WebRTC Conference & Expo back to the days of brick-sized mobile phones, ginormous desktop computers and dial-up Internet connections in 1995.


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