Here's How Mobile Can Drive In-Store Holiday Shopping Traffic

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Macy's Harnesses Holiday Spirit Via Mobile To Drive In-Store Traffic (Mobile Commerce Daily)
Retail giant Macy's has adopted to mobile quickly, and is using a specific mobile marketing style for the holiday season to drive shoppers into its stores: photo sharing.

macys

Typically, the holiday season is when Macy's ups the ante with its marketing campaigns. This year, Macy's is imploring a mobile-social approach, incorporating a dedicated hashtag that shoppers can use in their photo post.

In addition, Macy's has created a website dedicated to the campaign that has been optimized for mobile devices for added holiday shopping information, and well as the option to receive text messages for updates and promotional material.

For retailers, showrooming is still a major threat that could take away from their business during the busiest shopping season of the year. By taking a mobile marketing approach, Macy's will look to engage mobile-centric shoppers with mobile-centric content that will push the brand and drive people to stores. Read >

In other news...

Twitter began trading as a public company and its shares opened up 73% above the initial share price set on Wednesday. (TechCrunch)

Dan Primack at Fortune believes Twitter may have set its initial price too low, leaving almost $1 billion on the table. (Fortune)

Mexican telecommunications mogul Carlos Slim is automatically pushing photo-sharing app Mobli directly to 60 million smartphone subscribers over his wireless network America Movil. Mobli already has almost 5 million monthly active users. (Forbes)

Chinese handset manufacturer and #1 PC maker in the world Lenovo had another strong quarter with revenue growth of 36%. (ZDNet)

E-commerce company Provide Commerce has acquired mobile commerce startup Sincerely with the goal of expanding its mobile presence. (Wall Street Journal)

Jack Dorsey is considering a 2014 IPO for his mobile payments company Square. (Mobile Payments Today)

U.S. carrier AT&T is partnering with Lookout Security to incorporate its mobile security software standard on all Android devices sold at AT&T. (The Verge)

*Correction: In our report published on 11/6 entitled, "THE NEW MOBILE ADVERTISING ECOSYSTEM: How Programmatic Is Reshaping The Industry," the link to the Excel file within the report was incorrect. We have updated the link within the report on our website.