Why Mobile Commerce Is Exploding

What You Need to Know Manage your Subscriptions | Unsubscribe view this email online Follow Us Follow Us     May 6, 2013     Why Mobile Commerce Is Exploding The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market. As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which comScore counts separately. Thanks in part to a new ecosystem of retail and shopping apps, mobile-generated retail spend could rise to 15% of retail e-commerce by the end of this year. In full, BI Intelligence's report on Mobile Commerce: Examines the three main reasons why mobile commerce is exploding Digs deeper into the numbers underpinning the explosive growth Analyzes new mobile merchandising trends — merchandising being the art of selling people products they didn't know they wanted — like mobile catalogs and coupons - that are proving to be successful in driving mobile business To access BI Intelligence's full reports on Mobile Commerce, sign up for a free trial subscription here.   BI Intelligence » The Mobile Industry: In-Depth BI Intelligence, a new subscription research service from Business Insider, provides in-depth insight, data, and analysis of the mobile industry. We publish notes and in-depth reports about the business of the mobile industry as well as an exhaustive library of charts and data that will help you stay on top of the key trends in the mobile ecosystem. The service is designed to help you make smarter strategy decisions. What You Will Get Members get full access to exclusive content including research updates (via email, twitter, and the web), the chart and data library, and the online report archive. We welcome members' email questions and feedback. Try it free for two weeks! You will not be charged until the end of your trial. Regular price: $499/year Introductory price (limited time offer): $399/year. Click here to start your subscription» Recent Report: Inside The Booming Mobile Video Ecosystem Mobile video has exploded for a few main reasons. One is the rollout of faster 4G LTE wireless networks, which support on-the-go video habits. A second reason is that younger audiences are adopting mobile video habits very quickly. Another is the spread of tablets. Devices like the full-size iPad and Kindle Fire — with their nine or 10-inch high resolution screens — are emerging as consumers' favored video playback devices. The tablet owner is therefore emerging as a hotly pursued target for mobile video. In full, the special report: Breaks down the mobile video ecosystem Analyzes the behavior and devices behind the growth in mobile video consumption Examines the demographics and behavior of mobile video consumers Details the mobile video monetization opportunity Looks at potential barriers to mobile video's continued rise For full access to the report on Mobile Video sign up for a free trial subscription today. See Also: Recent Charts: How Amazon Is Trying To Create A Huge Mobile Business Read » Inside The Massive Mobile Advertising Ecosystem Read » Why Mobile-First Teens Are A Big Threat To Facebook Read » These Major Retailers Are Most Threatened By Mobile Read » Copyright © 2013 Business Insider, Inc. All rights reserved.

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