Channeling M2M Sales - M2M Evolution

5/29/2013

ITEXPO Las Vegas begins in: 88 Days. REGISTER NOW!   Featured Articles » Omnilink Becomes a Driving Force in M2M » As M2M Integration Grows, so does Market Opportunity » Revenues to Break the $1 Billion Mark in 2013 as Dominance was Maintained in 2012 by 2G M2M Modules » Growth in Connected Devices Leads to Surge in M2M Software and Services Market   Sponsored By: M2M Evolution Conference & Expo – August 26-29, 2013 Mandalay Bay – Las Vegas, NV M2M Evolution highlights how M2M technologies, the Internet of Things and the wireless network combine to significantly improve business processes, minimize risk, and drive revenue. Join us in Las Vegas for this two track program focused on providing you with information on how M2M solves business problems across multiple industries and in nearly all business functional areas. Conference sessions will focus on the retail and energy verticals as well as applications in big data, security and logistic functions (including transportation, fleet management and demand response). Members of the M2M ecosystem, including wireless carriers, application providers, platform companies, and device manufacturers will discuss their roles in creating effective technologies and procedures that work to create an ecosystem for actionable data, information and efficiencies.   Top Stories » New Technology from Seeing Machines Offered in Caterpillar Mining Trucks to Combat Driver Fatigue » SmartLink Offers First Single-Point Food Safety Monitoring Solution for Restaurants » Encore Networks and Gemalto Partner on Durable M2M Solution » Gemalto Places Qualcomm Chipset in Its New M2M Device   From The Expert Corner May 29, 2013 Channeling M2M Sales By Carl Ford, Partner, Crossfire Media As someone who lived during the old Bell system and watched a series of our former Bell executives unveil their inability to market outside the regulated world, I have had a very cynical view of carrier marketing. While carriers can sell to consumers pretty well, although my own take is cable has better ads, when it comes to enterprises they have had a rough time breaking out of the dumb pipe mode. All of this set the stage for a lively debate as to what it meant to partner with a carrier. Do the carriers have it right? A good friend suggested that knowing the unit of measure is the key to success. So what is the right unit of measure? Read More    Featured Videos The Point of M2M is to Add Value    Featured Resources » Vodafone M2M Integrated Terminals Solution » M2M for Industrial Remote Asset Monitoring » When Machines Talk to Machines: M2M deployment can make your business systems smarter   Featured Communities » M2M Evolution » Embedded M2M Solutions » Machine to Machine Solutions   Visit www.m2mevolution.com for the Latest Machine to Machine News & Info   Sign Up For FREE    |    Visit M2M Site    |    Free Magazine Subscription   Advertise With Us General advertising Info: Click here    Interested in reaching M2M Evolution's Global M2M Communications and Technology Audience of 80,000 Unique Visitors? Please contact Matthew Gleeson to learn how at mgleeson@tmcnet.com or 1 (203) 852-6800 x145.   Become a TMCnet columnist! Become a M2M Evolution columnist! Want to contribute your expertise to a growing audience of M2M technology professionals? Become a writer, blogger or columnist for the M2M Evolution Web site and this newsletter. Contact Erik Linask, group editorial director, at elinask@tmcnet.com for details.

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