Where Apple's Revenue Comes From

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		Tech Science Entertainment Wall Street Markets Strategy Sports Lifestyle Politics Law International Video Latest Tuesday, July 24, 2012 Where Apple's Revenue Comes From Apple's reported a revenue of $35 billion for the third quarter of 2012, which fell short of Wall Street's expectations of $37.1 billion. The iPhone continues to be the leading revenue driver for the company, but it no longer makes up the majority of Apple's revenue. The iPhone accounted for 46% of Apple's revenue in the third quarter, down from 58% in the second quarter, though still impressive when you consider that the phone has only been around for five years. Apple's iPhone sales declined quarter-over-quarter, and the average selling price of each iPhone dropped as well, from $647 per unit in the second quarter to $624 per unit in the third quarter. On the other hand, the iPad accounted for a greater share of Apple's revenue in the last quarter, increasing from 17% in the second quarter to 26% in the third quarter of 2012. Read » Also On SAI Today: BuzzFeed Surpasses 30 Million Users And Is On Track To Triple 2011 Revenue LIVE: APPLE WHIFFS ON EARNINGS MISS: Apple Sold 26 Million iPhones Last Quarter Apple Sold 17 Million iPads Last Quarter Advertisement CHART OF THE DAY: Apple's REAL Earnings Expectations CHART OF THE DAY: The iPad Is Quickly Becoming Our Primary Computer CHART OF THE DAY: Microsoft's Online Business Is Just Awful Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: ipat39@gmail.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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