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Senin, 30 April 2012

Lack of 'Enlightenment' Leaves Customers in the Dark About Smart Grids - TMCnet's Smart Grid eNews

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4/30/2012

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April 30, 2012

Lack of 'Enlightenment' Leaves Customers in the Dark About Smart Grids


Fifty-eight percent of electric utility customers have not even heard of smart grid technology—and those who have believe that they have very limited knowledge of the opportunities that the next-generation grid offers, according to research released on April 30 by the London-based professional services firm, PriceWaterhouseCoopers (PwC), at the CS Week meeting, a utility customer service conference in Dallas.

Although utilities have invested billions of dollars in smart grid program rollouts, customer adoption has been slow due to a lack of awareness, asserts PwC, following a poll of 900 Midwestern U.S. electricity customers; as well as a number of focus groups.


The report, Listening to the Heartland: Insights into a Customer-Centric Strategy for the Smart Grid, reveals key distinctions in attitudes and behavior among younger and older customers. It also finds that customers want more control of their energy use— including the option to generate their own power—and they are willing to partner with their utility to make this happen... Read More



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