AAPL Up Strong The market was off to a rocky start this morning with
February construction spending numbers unexpectedly missing, but is currently recovering on positive ISM factory index reports. Shares of AAPL are regaining ground after Friday's sell off. Investors will be looking for the new iPad adoption; iPhone penetration, especially in China and emerging markets; market share growth of the Mac business; the evolution of
Apple TV; and platforms such as Siri, iAd, iBooks and
Ping. Shares of Apple trade at
11.4x Enterprise Value / Trailing Twelve Months Free Cash Flow (including long-term marketable securities).
Apple Changes The Economics Of iAds (9to5Mac) Apple has always provided 70% of application download revenues to developers, but has only provided 60% of the revenue for iAd clicks. Now, Apple has boosted the iAd revenue share to 70%. Additionally, it is thought that Apple will now only count impressions, not clicks, for developer revenue. If this is true, it can be assumed that Apple is including the extra 10% to make up for the lost click money. Also, advertisers apparently only have to create $100,000 (min) accounts with Apple, which is down significantly from previous requirements. This, of course, is
all in an effort to get more brands on board.
Read the recent BI Intelligence report for more.
Read » For Every Dollar Apple's App Store Makes, Google Makes 23 Cents (Flurry) That's not even one-fourth. Flurry revealed that Amazon's competing Android Appstore is much better at generating revenue from mobile applications than Google's own first-party Android market (Google Play). Because Apple is the market leader, Flurry set Apple's App Store revenue at a value of 100 percent. For every dollar in revenue generated from Apple's iOS App Store, the Amazon Appstore for Android brings in $0.89 cents per active user, while Google Play earns $0.23 cents for software available at all three storefronts.
Read » Tim Cook Highest Rated CEO With 97% Approval Rating (Glassdoor) Glassdoor is revealing its latest list of the Top 25 Highest Rated CEOs and Apple’s new chief, Tim Cook, takes the top spot with a 97% approval rating. While many speculated how Cook would be received by employees and how he would lead the tech giant, he seems to have settled in quite nicely. By comparison, when Steve Jobs stepped down in August 2011, his cumulative rating was 97% approval,
though his rating between March 2010 and March 2011 was 95%.
Read » Apple The Number One Consumer Brand In Japan (Nikkei) Apple took top honors in Japan for the first time in an annual brand evaluation survey of consumers by Nikkei BP Consulting. Scoring 90.5 points for total brand power, Apple catapulted to number one from 11th last year. Its iPad tablet computer and two other key products also made the list for the top-40 brands. The survey was conducted online with brand power scores calculated based on the responses of some 52,000 people aged 18 and older. In a survey of businesspeople, the U.S. technology giant took second behind Toyota.
Read » Apple To Take Part In Making Digital Textbooks A Reality In Next Five Years (AppleInsider) Apple took part in a recent discussion to explore how a joint effort backed by the U.S. FCC and DOE can implement digital textbooks in the nation's K-12 public schools. Apple has always been active in the education market, going as far as releasing classroom-specific computer models like the eMac and offering student and teacher product discounts. The company's latest education initiative, iBooks textbooks, was announced in January and could be a strong contender for the FCC and DOE plan. Of the major publishers, three already offer content to through the iBooks store.
Could the cost of iPads and digital content be cheaper than textbooks? Read » Customer Satisfaction Of The New iPad At All-Time Highs
(ChangeWave Research) User satisfaction with the new iPad is even higher than previous iPad ratings from a February 2012 ChangeWave survey. More than four-out-of-five new iPad owners (82%) say they are "Very Satisfied" with the device with another 16% say they’re "Somewhat Satisfied." By a landslide, the
High-Resolution “Retina” Display (75%) is what new iPad owners report they like best about the device. And it comes as no surprise that the things they like the least are
cost of the device (26%) and the cost of the wireless data plan (23%).
Read » CHART OF THE DAY: A Tale Of Two Smartphone Companies
(Business Insider) Check out this chart that compares Apple and Research In Motion's stocks over the last twelve months. It pretty much tells the tale of the two smartphone companies. One is ascendant, while the other is in free fall.
Read » 
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