Fully understand the evolution of live sports viewership with this report.
| | A deep dive into the fall of TV's most lucrative programming… The TV ad industry is one of the largest ad segments in the US — and it's ripe for digital disruption. The first TV commercial aired in the US in 1941, and it featured an ad for Bulova watches during a Brooklyn Dodgers baseball game. The causes behind the decline of live sports viewership are varied and complex. In addition to cyclical issues at play, sports programming is falling prey to the wealth of new content produced by the rise of new media platforms. And as more and more TV viewers cut the cord, live sports content itself is moving off the TV screen and onto other devices. Last year's NFL broadcasts on Twitter were just the beginning of digital disruption in the live sports arena. In fact, Amazon, a far mightier force than Twitter, will host the same slate of games online next season. And similarly formidable tech companies — namely, Google and Facebook — are also setting their sights on live sports. Will broadcasters be able to thrive or even survive in this emerging environment? But the way consumers watch TV content is changing, and data collection is getting more expansive. Disrupting an ad industry with a history spanning over eight decades will be a significant hurdle for programmatic TV (PTV) adoption. In a new report, BI Intelligence takes a deep dive into the decline of live sports on TV. The report explains how digital disruption and shifting consumer habits are contributing to this decline, and profiles the promising new players in the space. In addition, it discusses emerging business models for the live sports industry, and what's next for legacy broadcasters as they strive to adapt. Among the big picture insights you'll get from this report, titled The Digital Disruption of Live Sports: A Deep Dive into the Fall of TV's Most Lucrative Programming: - As cord-cutting continues to accelerate, it's growing more difficult for live sports to resist the shift away from linear TV. $1 billion in 2016, just over 1% of traditional TV's $73 billion.
- Meanwhile, the increasing cost of sports broadcast rights and, accordingly, the higher advertising rates for brands, is making the current live sports business model unsustainable.
- With the legacy live sports model in decline, social and digital video platforms are making large strides to acquire sports programming.
- Broadcasters will likely be forced to relinquish a slice of the lucrative revenue pie generated by live sports content.
This exclusive report also: - Assesses the evolving live sports landscape
- Examines how ESPN's business model is threatened by the decline of live sports
- Profiles the promising new players in the space
- Looks at what's next for legacy broadcasters
- And much more.
The Digital Disruption of Live Sports report is how you get the full story. To get your copy of this invaluable guide, choose one of these options: - Bundle and save 93% today when you access the Ultimate Digital Media Report Bundle. You will gain immediate access to this report and 52 others on some of the most important topics impacting the digital media space. BUY THE BUNDLE AND SAVE 93% »
- Purchase the report and download it immediately from our research store. BUY THE REPORT »
The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of digital media. | |  | | Copyright © 2017 Business Insider, Inc. All rights reserved. |  | | | |
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