NEW: The eMarketer Artificial Intelligence Research Collection 59% of executives in a recent survey said they feared losing their job as a result of artificial intelligence (AI) and robotic process automation (RPA). Perhaps you have the same worry. There's a growing realization among white collar and technical workers everywhere that their jobs may be replaced by machines just like blue collar workers. Even lawyers and doctors are being told that algorithms and computers can one day replace much of what they've spent years of college and training learning to do. Artificial intelligence goes by many names—machine learning, augmented intelligence, neural networks and more. In fact, over a dozen terms are used to describe how machines are being used by organizations of all types to emulate human thinking, reasoning and decision-making. Far from being the stuff of science fiction, AI is here now and creating exciting new opportunities for forward-thinking enterprises in every industry. If you want the real story about how AI may affect your organization—and your career—we have good news. In one simple step, you can acquire the critical information you need to not only understand artificial intelligence as never before, but also see how you can use artificial intelligence to your benefit. It's a shortcut that can revolutionize your business, leapfrog your competitors and grow your company's bottom line:
The eMarketer Artificial Intelligence Research Collection
The acknowledged leader in the field of digital economy research, eMarketer, is for the first time making 2 of their most important reports on artificial intelligence available to non-members like you. With one simple step, you can acquire the most comprehensive, wide-ranging and valuable research on AI in business. Only The eMarketer Artificial Intelligence Research Collection gives you an in-depth look at how AI is being used today and where it's headed tomorrow. Simply put, all the key players in your organization need to understand the promise of AI or risk being left behind by the competition:  Marketers and advertisers can exponentially increase the effectiveness of their marketing campaigns and ad buys through AI's ability to find higher-qualified prospects and deliver the right messages to them at the right time. | | Customer service managers can use new call center algorithms and chatbots to satisfy customers more quickly and more efficiently. | | Media and content providers can use AI to not only provide a better website experience through smart recommender systems and search technologies, they can create automated content that sounds like it was written by a human. | | IT managers, of course, will need to know how to evaluate, budget for and maintain AI systems that may be completely unlike anything they've experienced before. | Whether you're already employing AI techniques or just getting off the ground, this is the kind of analysis you need to make the most of your AI initiatives.
A One-Of-A-Kind Resource
Just a few minutes with this special research collection will reveal why it is superior to any similar product: - Breadth and depth of research — the reports in the The eMarketer Artificial Intelligence Research Collection have scores of insights, revelations and facts. Because their researchers specialize in gathering research from as many sources as possible—academic institutions, government data, industry associations, online media platforms, audience measurement firms, and other media researchers and consultants—you get the most important big-picture insights with the granular detail you need to use it to its fullest potential.
- Specific companies and technologies — each report not only looks at the broader trends within AI, they name the specific companies and products that are on the leading edge of applying AI to thorny business problems.
- Expert analysis — the report authors have decades of experience in researching and analyzing all aspects of the digital world, from advertising, marketing and social media to technology, apps and demographics. They know how to separate the noise from the valuable insights and never bog you down in trivia or ignore the obvious.
- Informed forecasts — the authors don't just report what's working today. They conduct scores of interviews with executives, advertisers, media buyers and marketers to not just confirm the raw data, but also forecast where growth opportunities are in the years to come.
- Tremendous value — order today and you save over 25% off the price you'd pay if each component of the The eMarketer Artificial Intelligence Research Collection were sold separately.
The eMarketer Artificial Intelligence Research Collection Opens an Exciting Door
1. Artificial Intelligence 2016: What's Now, What's New and What's Next The eMarketer Artificial Intelligence Research Collection's centerpiece is this report, which takes you beyond the jargon and the hype to what is really happening in artificial intelligence today. Artificial intelligence has many facets and the potential to create innovation, efficiency and new business lines for your company, and this report introduces you to the most important opportunities. To give you just one perspective on how fast AI is growing, by one estimate, revenue from AI could grow 60-fold in the next decade! You simply cannot understand how artificial intelligence will transform your business over the next decade without this resource. Inside the report, you'll find such valuable insights as: - A helpful guide to the often-confusing terminology of artificial intelligence
- The 9 most common applications of AI in modern organizations (how many are your organization using today or planning to introduce in the next year?)
- Forecasts of growth in AI revenue by global region and specific technology
- The 7 key factors driving global adoption of AI technology
- Insights into how Amazon, Apple and 8 other leading AI users are harnessing AI for faster growth today
- The surprising plans of IT executives that will invest in AI technologies in the next 5 years
- And much more
But this report is just the beginning.
2. Artificial Intelligence for Marketers: The Future is Already Here The other report in this collection takes you inside the powerful AI strategies being used by the leaders at the forefront of commercial AI today—marketers and advertisers. It's no secret that marketers, advertisers and brand managers have long desired better tools to find, interest and convert prospective buyers. Artificial intelligence, when used correctly, does exactly that. This report reveals where they're finding the most exciting opportunities right now. If you're a marketer, brand manager or advertising executive, you'll want to consult this "AI Marketing Bible" immediately to expand your knowledge of how marketers are exploiting AI to build their businesses in these key areas: - Marketing Intelligence — AI has already proven remarkably effective at mining structured and unstructured (video, PDFs, social media, etc.) to find hidden relationships, connect dots and make predictions about buying behavior. This report reveals 5 companies that are out in front.
- Lead Generation — Using AI to find new prospects in the vast pool of non-customers is one of the fastest-growing fields and you'll learn about 3 of the leading players here.
- Marketing Optimization — AI is remaking the disciplines of content placement and media buying by processing huge amounts of data to find the best practices and smartest strategies. If you're company is still making these decisions by "feel," you'll want to check out how 4 companies are doing it much better through AI.
- Campaign Optimization and Measurement — 7 innovators are described in this section, and they'll show you how it's possible to use AI to demystify consumer behavior so you can choose the best email or ad to send at the right far more often than you're doing now.
 | - Customer Experience — Nearly a dozen examples here will help you rethink everything from call center management, chatbots and virtual digital assistants to smarter search and recommender systems.
- Content Creation — High-volume, low-cost content is the Holy Grail for many content providers and AI can turn that goal into a reality. 3 companies are leading the way.
- Plus, you'll also receive helpful guidance from marketers using AI today in innovative ways, a clear glossary of AI terms, and much more
Add it all up and you can see why we think The eMarketer Artificial Intelligence Research Collection can be a real game-changer for your business. And here's the best part…
These Reports Have Never Been Available Without A Subscription Before
Normally these reports are only accessible through an eMarketer subscription. But through this special offer, you can get access to the reports in The eMarketer Artificial Intelligence Research Collection without making a long-term commitment. So don't wait even a hour longer to exponentially raise your understanding of AI trends. Order this one-of-a-kind research library by clicking the button below now. | 
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