54 Digital Media Research Reports You Need to Stay Ahead… Digital Media is evolving every day. To move forward and stay ahead, it's important to understand the audiences, platforms, and revenue models that fuel the demand, creation, and monetization of digital content, including video, audio, images, text, and social media. But it's nearly impossible to stay on top of all the important developments that are impacting your company, your career, and even your future. With shifting trends in digital media, there is a ton to keep up with and an overwhelming amount of research to be done. So don't. Let our team of expert digital media analysts do it for you. BI Intelligence tracks the latest developments in digital media, pouring thousands of hours of research into everything related to it so that you don't have to. Here's a summary of the comprehensive research reports that you can access in the BI Intelligence research store:  The Ad Tech Explainer In this report, we examine the different players involved in the process of delivering ads, the formats that are driving growth (notably mobile and video), and the factors that are driving increased consolidation over the coming years. Access Now »  The Voice Assistant Landscape Report This report explains what's driving the recent upsurge in adoption of digital voice assistants. It explores the recent technology advancements that have catalyzed this growth, while presenting the technological shortcomings preventing voice assistants from hitting their true potential. This report also examines the voice assistant landscape, and discusses the leading voice assistants and the devices through which consumers interact with them. Finally, it identifies the major barriers to mass adoption, and the impact voice assistants could have in numerous industries once they cross that threshold. Access Now »  Future of Digital: The Next Big Thing Slide Deck The digital trend is transforming media right before our eyes. Smartphones, computers, and tablets are becoming the go-to options for media consumption. The rise of digital will disrupt news, advertising and television in the coming years. Business Insider's Henry Blodget opened the latest, sold-out IGNITION conference with a presentation entitled The Next Big Thing, in which he details where the future of digital is likely headed. Access Now »  The Immersive Video Report This report breaks down the benefits of each immersive video format, while outlining the ways in which brands and publishers can implement each format into their digital strategy. Access Now »  You Missed Mobile — Don't Miss Immersive Video Slide Deck This presentation from the IGNITION conference, discusses how immersive video will become the next frontier in content creation into 2017 and beyond. Access Now »  The eSports Ecosystem This report on the eSports ecosystem dissects the growing market for competitive gaming. This comprehensive, industry-defining report contains more than 30 charts and figures that forecast audience growth, average revenue per user, and revenue growth. Access Now »  The Subscription-Video-On-Demand Report In this report, we explore how slowing SVOD growth in the US will lead to a surge in the APAC region. Access Now »  The Death of the Set-Top Box In this report, we break down the most recent FCC set-top box proposal, outlining the major implications for key stakeholders and how the proposal will affect the pay-TV space moving forward. Access Now »  The Live Streaming Video Report This report examines the eruption of online video from the perspective of both consumers and advertisers and assesses how live streaming is emerging as the medium's next catalyst for growth. Access Now »  The US Digital Media Ad Revenue Report In this report, we forecast revenue trends over the next five years, while outlining the key growth drivers for overall digital ad revenue in the US. Access Now »  The Publisher Paywall Report In this report, we look at the rise of the paywall and how both traditional and digital-native publishers can benefit by requiring at least some readers to pay for content. We break down the types of paywalls including strict paywalls (all content must be paid for), metered paywalls (a limited amount of content is free), and the freemium content model (a blend of free and premium content is offered). We also examine the publishers that have embraced the different paywalls and whether or not their models were successful in driving revenue. Finally, we look at the future of the subscription model and other paid content models — like micropayments — that may be successful in the future. Access Now »  The Social Engagement Report In this report, we take a deeper look at user engagement at Facebook and Facebook-owned sites, including Instagram, WhatsApp, and Messenger, as well as Snapchat and struggling early heavyweights like Twitter and LinkedIn. We also take a look at the functions and content users are engaging with on each platform, and lay out the newest opportunities for brands and advertisers. Finally, we discuss what the future of social might look like with the emergence of new content formats like live streams and virtual reality. Access Now »  The Messaging Apps For Publishers Report In this report, we look at the appeal of mobile messaging apps for publishers and how they're becoming a dominant platform for media consumption. We compare the leading chat platforms, including WhatsApp, WeChat, Facebook's Messenger, and Viber, and what features publishers should know about when thinking about how they might leverage these properties. We also look at strategies for content distribution across chat apps and finally spotlight some of the challenges that publishers may encounter as they begin to dip their toes into content distribution via messaging apps. Access Now »  The Future of TV Report In this report, we look at how TV viewer, subscriber, and advertising trends are shifting, and where and what audiences are watching as they turn away from traditional TV. Access Now »  The Ad Fraud Explainer In this report, we lay out how bot traffic originates and the various points where it breaks into the digital media ecosystem. We also discuss the most important trends in bot traffic on the buy and sell sides, based on conversations BI Intelligence conducted with industry executives. Further, we explain how new industry standards and industry groups like the Trustworthy Accountability Group (TAG) are looking to mitigate the impact of bot traffic. Finally, we walk through the effects of AppNexus' decision to eliminate bot traffic from its ad network. Access Now »  The Header Bidding Explainer In this report, we explain how header bidding works with graphics that illustrate the process. We also take a look at how publishers benefit from integrating third-party header code on their webpages and explain how it can be advantageous for buyers when real-time bidding (RTB) technology takes place first — and not last — in the auction. We discuss some of the hurdles that prevent sellers from adopting header bidding, including technical implementation and latency issues, and lay out how header wrappers aim to alleviate some of these pain points. Finally, we take a look at how widespread adoption of header bidding could impact the future of guaranteed buys and ad networks. Access Now »  The Mobile App - Install Ad Report In this report, we'll look at the revenues from app-install ads and how they're expected to grow over the next five years. We'll also look at the performance of app-install ads and how these metrics are expected to change over time. We'll examine the top app-install ad products and pricing models offered by the leading advertising platforms, including Facebook, Twitter, Yahoo, and Google, as well as newer app-install formats from Instagram and Snapchat. Looking to the future, we'll examine how companies are shifting their app-install ad spend to new formats, as well as the new tools they're using to improve optimization and ad effectiveness. Access Now »  The Smartphone Market, by Country In this report, we updated our smartphone forecast through 2021 to reflect slower, stabilizing growth in the long term. Access Now »  The Global Smartphone Market Report In this report, we updated our smartphone forecast through 2021 to reflect slower, stabilizing growth in the long term. Access Now »  The Native-Advertising Report In this report, we break out native ads into three categories: social native, native-style display, and sponsored content (also referred to as premium native). We provide forecasts for how revenues from these formats will grow over the next five years and look at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues. Access Now »  The Internet of Things Report In this report, we discuss all of the components of the IoT ecosystem, including its devices, analytics, networks, and security. We also provide estimates and forecasts on the burgeoning IoT market, including device growth, amount invested, and potential return on investment. Access Now »  The Streaming Media Device Report In this report, we size up the overall streaming media device market by device category and take a more granular dive into each. The report includes new shipments forecasts, identifies major players, and assesses the advantages and weaknesses of each device category. We also examine how usage and ownership may vary among device categories and the implications of this upswing on various ancillary markets, like advertising and app development. Access Now »  The Wireless Carriers Report In this report from BI Intelligence, we examine how the wireless industry has fundamentally changed since carriers began aggressively responding to the launch of T-Mobile's "Un-Carrier" movement. We also look at the factors underpinning changes in the broader wireless industry and the challenges carriers face in 2016 and beyond, including the upcoming spectrum auction and the deployment of new wireless technologies. Access Now »  The Mobile Marketing Report In this report, we take a close look at the different mobile marketing tactics being used today, spanning legacy mobile technologies like SMS to emerging capabilities like beacon-aided location-based marketing. We also identify some of the most useful mobile marketing technologies that mobile marketers are putting to good use as parts of larger strategies. Access Now »  The Messaging App Report In this report, we take a close look at the size of the messaging app market, how these apps are changing, and the types of opportunities for monetization that have emerged from the growing audience that uses messaging services daily. Access Now »  The Affiliate Marketing Report In this report, we examine the changing face of affiliate marketing, looking at the key players. We also outline growth opportunities for affiliate marketing and how we see this industry developing. Access Now »  The Virtual Reality Content Report In this report, we examine how various VR headset categories will shape VR content development and looks at the trajectory for mobile gaming revenues to get a sense of how spending on VR content might develop. The report also lays out what types of content users and developers can expect on VR platforms, including gaming, video entertainment, and advertising. Access Now »  The Net Neutrality Report In this report, we examine how new provisions enacted by the FCC are applied to the mobile market, the impact that the application of net neutrality has on stakeholders like ISPs, consumers, and digital media companies, and what is likely to happen with the FCC's net neutrality rules in the months and years to come. Access Now »  The Ad-Blocking Report In this report, we look at ad block usage rates, Apple's newest ad block software and how it could make ad blocking more common on mobile, and examine solutions for publishers. There are several solutions that publishers can use to combat the growing ad-block problem, including education, technical solutions, and micropayments. Which solution publishers should opt for can be determined by their particular ad-block usage rates. Access Now »  The Ad Viewability Report In this report, we look at how industry groups, advertisers, and ad tech vendors are defining and fixing the viewability problem. Access Now »  The Programmatic Advertising Report In this report, we updates our popular July 2014 report on programmatic, we find that the US digital-ad market will reach a programmatic "tipping-point": For the first time this year, programmatic transactions will be a majority (52%) of non-search digital-ad spend. We estimate 30.6% of total digital-ad spend will go to programmatic real-time bidding (RTB) platforms, and 21.7% will go to non-RTB programmatic. Access Now »  The Atlas Report In this report, we dive into how Facebook-owned Atlas aims to take digital marketing beyond the cookie. Atlas is notable for how it leverages anonymous Facebook identity data to correct cookies' inaccuracies and shine a light into what's happening within the cookie-less world of mobile apps. In addition, Atlas' ambition is to be able to connect offline purchases and conversions to digital ads shown across mobile and the web. Access Now »  The Beacons Report In this report, we take an in-depth look at beacons in large retail settings, discussing sales influence, addressable market, and examining the top applications, including offers, coupons, data-collection, as well as loyalty, payments, and digital-marketing programs. We also look ahead to future beacon-powered retail strategies. Access Now »  The Digital-Video Advertising Report In this report, we find that US digital-video advertising revenue from PC- and mobile-based video ads will top nearly $5 billion this year, and grow at a five-year compound annual growth rate (CAGR) of 21.9%. Total revenue will reach $13.3 billion by year-end 2020, according to BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB). Access Now »  The US Digital Media Ad Spend Report In this report, we forecast spending trends for the major digital ad formats — including search, display, and video — and mobile vs. desktop. We also examine trajectories for social ad spending and programmatic ad buying, which cut across digital formats. Finally, we look at how spending on traditional media formats will grow or contract over the next five years, as digital, and particularly mobile, rises. Access Now »  The Social Commerce Report In this report, we analyze social media's role in online retail — whether that's driving direct sales with the use of embedded "Buy" buttons on social media posts, or referring traffic to retailers' websites and apps. We measure the impact social media has on e-commerce by looking at metrics such as conversion rates, average order value, and revenue generated by shares, likes, and tweets. We also outline the latest commerce efforts by leading social networks. Access Now »  The Social Media Demographics Report In this report, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting. The report assesses the most important demographic skews at the top social networks, including Facebook, Snapchat, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Tumblr. We look also at overall social networking adoption in the US and globally, compare how demographics have changed over time as older social networks have matured, and examine the rise of image-sharing social networks like Instagram and Snapchat. Access Now »  The Apple Carplay and Android Auto Report In this report, we analyze the two tech companies first plays in the connected car market. Our in-depth analysis outlines the capabilities of each system, analyzes the market potential for both Google and Apple, and looks at why connected cars are offering such a big opportunity to mobile platforms and apps. Access Now »  The Virtual Reality Hardware Report In this report, we provide proprietary forecasts for VR headset shipments and revenue and estimate average selling price over the next five years. We also take a look at the different types of VR headset technology now on the market, discuss which categories will win out, and look at several use cases for VR headsets, including gaming and other. Access Now »  The E‑Commerce Membership Report In this report, we define what an e-commerce membership program is and how retailers are taking the Costco model and updating it for the online shopping age. We also assess the advantages and disadvantages of e-commerce membership programs for the retailer, as well as what consumers might look for in these programs and what incentives are needed to get people to sign up. And we include examples of how some e-commerce companies are structuring membership programs and provide an outlook for other retailers and product categories that could benefit from employing the membership model. Access Now »  The Subscription-Revenue Report In this report, we look at how prominent players in five separate categories have tried to build a subscription-based revenue stream alongside ad-based businesses: the categories are video, music, news publishing, social networks/messaging, and dating apps. Of course, each category is different, and won't face the same challenges and opportunities in dialing up the percentage of subscribers and subscription revenue. Access Now »  The Online Video Ecosystem In this report, we offer a high-level, simplified explanation of online video transit, and how it gets from video content providers to consumer living rooms. Access Now »  The App Store Marketing Report In this report, we discuss why it is becoming increasingly important that developers field a competitive app-marketing strategy for triggering downloads and encouraging sustained use, and retaining users. There are a number of different tactics that marketers might use. Access Now »  The Mobile Commerce Report When discussing the opportunity in smartphones and tablets, the e-commerce industry often forgets that retailers need both apps and mobile websites to thrive. In this report, we benchmarked retailers against one another in terms of mobile site performance. Access Now »  The Enterprise Internet Of Things Report In this report, we size the enterprise IoT market, noting the breakdown between hardware versus software spending, and determine which industries will upgrade to the IoT first. We examine how businesses are already using IoT systems and what barriers might still stand in the way of IoT enterprise upgrades. Access Now »  The Mobile Video Report In this report, we take a look at the explosion of short-form mobile video. We examine how YouTube, the historically dominant force in short-form video, was slow to implement a mobile video strategy, opening the door for new players —namely Facebook and Snapchat — to emerge. We also take a look at how winners will begin to emerge in distinct video content categories. YouTube, for instance, will rely heavily on its homegrown YouTube stars to distinguish its video library and drive loyalty. Facebook will become the go-to place for brands and media companies to engage with the largest audience. And Snapchat will utilize its live-events coverage and exclusive content to promote video communication among younger mobile audiences. Access Now »  The Mobile Distribution Report In this report, we examine how both traditional and digital-native publishers are adjusting their strategies in the face of rapidly increasing mobile media consumption. We will also discuss the role of social platforms in driving a growing share of publishers' referral traffic, focusing on the leading platforms and mobile apps that offer publishers a direct avenue to reach mobile audiences: Facebook Instant Articles, Snapchat Discover, Twitter Moments, and the Apple News App. Finally, we address how the continued mobile shift has the potential to alter the direction of the publishing industry. Access Now »  New E-Commerce Strategies Report & Slide Deck In this report, we look at some of the top trends affecting retailers at each stage of the purchase funnel and how they're responding to those shifts. Access Now »  The Digital Landscape 2016 In this deck, which complements our recent Global Smartphone Market Report and our accompanying Smartphone Market Report, By Country, we explain why the smartphone market is cooling, identify the markets that will see the most smartphone hardware growth, and discuss how brands can leverage mobile devices to reach citizens in emerging nations. Access Now »  Generation Digital — Slide Deck/Data Millennials are fast becoming the most important demographic for publishers, brands, and marketers. For these digital natives, the smartphone is not only ubiquitous, but also their primary computing device. Senior Analyst John Heggestuen explains how the smartphone's dominance will shape digital commerce. Access Now »  Why Millenials Hate Your Mobile Ads — Slide Deck/Data Research Analyst Jessica Smith presents how marketers who are slow to transition from a legacy marketing mindset to one that's mobile-centric are missing the mark with millennials today. Access Now »  The Evolution Of The Car — Slide Deck/Data Senior Analyst John Greenough highlights how tech companies are positioned to win the battle over the car's dashboard. Access Now »  Cashing In On Chat Apps — Slide Deck/Data Senior Analyst Will McKitterick explains how brands, publishers, and advertisers can leverage messaging apps to reach their fast-growing user base. The presentation also considers the challenges chat apps face as they expand into western markets and explains why they are rapidly becoming the communications platform of millennials. Access Now »  The New TV — Slide Deck/Data Senior Research Analyst Cooper Smith explains how the TV industry is evolving — from viewer preferences to key players. Access Now » Or subscribe to BI Intelligence's ALL-ACCESS Level Membership and get all the digital media reports FREE! |
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