When the phablet—a portmanteau of phone and tablet—first started emerging, some thought it was a terrible idea. A tablet too small to properly watch video on and a phone too big to readily fit in most pockets seemed like a disaster of a strategy. Yet on some fronts, it seems to have worked, and a recent study from Strategy Analytics revealed that the ideal size of a smartphone is still pretty large, though actually coming down from previous years.
The study found that the ideal size of a smartphone, based on word from the first half of 2016, was between five inches even and 5.3 inches. That's actually down somewhat, as in the first half of 2015, the ideal size was at 5.3 inches. Most were interested in a smartphone that had a display size only negligibly larger than the current model, and users with larger displays were more satisfied than those using smaller displays. Essentially, users want larger displays, but not necessarily larger devices.
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