Latest Featured Articles What do we, as consumers, mean when we request something in real-time? Do we truly want something immediately, or are we willing to wait? Given that many of us live in an economy where our Internet is powered by Fiber, our food is ready when we pull up to the window and answers to just about any question are available with a click, most of us do expect instant delivery. The same is true when it comes to real-time communications. The telephone and the public switched telephone network have made it possible for people to talk with one another where they're across the street or on opposite ends of the world. Mobile phones made all that possible - and without tethering subscribers to wired networks. The internet then came along and allowed for lower cost voice calls, new channels of communications like messaging and social media, and an environment that is a generally less controlled and more open means of communications. Today Twilio, a cloud communications platform company, revealed some insights into the minds of consumers. The results of the Global Mobile Messaging Consumer Report indicate that nine out of 10 consumers want to use messaging to communicate with brands. Unfortunately, less than half of global businesses have the infrastructure in place to fulfill this customer demand. Smartphone technology and applications have introduced new levels of efficiency when it comes to communications, and nowhere has this been embraced more than in the healthcare industry, where real-time, life-saving and critical access to information is incredibly vital. Mobile Heartbeat, a company that uses smartphones to improve clinical workflow and provide secure team communications, was just given the 2016 North American Frost & Sullivan Entrepreneurial Company of the Year Award in its recent analysis of the secure mobile clinical communication market. Featured Resources Featured Channels Advertise With Us Become a WebRTC columnist! Become a WebRTC World columnist! Want to contribute your thought leadership and expertise around this exciting new collaboration technology to a rapidly growing audience? Become a writer, blogger or columnist for the WebRTC World and this newsletter. Contact Erik Linask, Group Editorial Director, at elinask@tmcnet.com for details. |
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