[Slide Deck] Why Millennials Hate Your Mobile Ads

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As smartphones continue to displace the desktop for more digital activities, mobile marketing is in the midst of an important transition. More time is increasingly being spent on mobile devices. Less rapid is the speed at which marketing tactics and strategies have adapted from the desktop-dominated digital age to the mobile-centric digital age we know today. The millennial generation, in particular, is perturbed by the poor experience of marketing on mobile devices. In this slide deck, BI Intelligence presents how marketers who are slow to transition from a legacy marketing mindset to one that's mobile-centric are missing the mark with millennials today. Get the Slide Deck Free Copyright © 2016 Business Insider, Inc. All rights reserved. Email sent to:   |   Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Ave, New York, NY 10011