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Did you know that increasing customer retention by as little as 5% can increase a retailer's profits by 95%? It's critical for retail marketers to become retention-focused for sustainability and profitability — and increasing repeat purchase rates is one of the best levers for driving change. Sailthru's marketing strategy guide details the best practices and strategies major retailers like Betabrand, JustFab, and more are using to target repeat purchase rates and increased profits.
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