| June 24, 2016 Ad-versarial Relationships: Ad Revenue and Ad Blocking There is a major disconnect between the browsing consumer and the people selling ads. Part of this is the magic of technology. Talking to an ad exec the other day, I could tell that any communication on the phone was of equal experience to him. And that is a good thing, if you see the time people spend on their phone as one continued experience.
According to Mary Meekers’ latest Internet Trend report, Mobile Advertising has a $21 Billion gap in revenue when looking at consumer time spent and the ad spend.
My own experience bears witness to this, as I keep seeing the same ads over and over again on my mobile device. It’s clear that the level of sophistication being applied to knowing the consumer is sad. The demographics are either not being gathered or being ignored...Read More
| 
By 
Tidak ada komentar:
Posting Komentar