28 E-Commerce Research Reports You Need to Stay Ahead… Dear Reader, Keeping on top of the latest developments in e-commerce can be a hugely time-consuming task. Consider just a few of the themes impacting the industry that the BI Intelligence team is tracking… - The Mobile Shopping Phenomenon: Sites vs. apps, mobile checkout, and who's shopping where and when
- Social Commerce: Facebook Buy Button, social video, and shoppable TV
- Ad Performance: Top referral channels, affiliate marketing, and retargeting
- Delivery and Logistics: Drones, click-and-collect, and shipping speeds
It's nearly impossible to stay on top of all these and other important developments, while running a successful business. With shifting trends in e-commerce, there is a ton to keep up with and an overwhelming amount of research to be done. Our team of expert e-commerce analysts can do it for you. BI Intelligence tracks the latest developments in e-commerce, pouring thousands of hours of research into everything related to it so that you don't have to. Here's a summary of the comprehensive research reports that you can access in the BI Intelligence research store:  The Mobile Checkout Report In this report, we predict how e-commerce will change and m-commerce will grow, explain why users are shopping, but not buying, on mobile devices, look at how stakeholders are looking to attract these users, and showing how products like mobile wallets could be game-changing in terms of mobile retail. Access Now »  The Mobile Marketing Report In this report, we take a close look at the different mobile marketing tactics being used today, spanning legacy mobile technologies like SMS to emerging capabilities like beacon-aided location-based marketing. We also identify some of the most useful mobile marketing technologies that mobile marketers are putting to good use as parts of larger strategies. Access Now »  The Same-Day Delivery Report In this report, we take an exhaustive look at the same-day delivery market, sizing the percentage of people who will purchase goods to be delivered the same-day this year. We uncover the demographics of same-day delivery customers, the markets where these services have the best chance of taking off, and assess how each of the many new same-day delivery entrants compares to the others. We also look at the technology that really could make getting a package delivered to your door hours after you order it a common phenomenon. Access Now »  The US EMV Migration Report In this report, we take a close look at the US migration to EMV standards and determine whether its worthwhile for merchants to upgrade. We also assess the inconsistencies and inconveniences that EMV migration could cause the average consumer and retailer, and its potential to shift consumers toward new forms of payment technology, like mobile wallets. Access Now »  The Luxury E-Commerce Report In this report, we profile the luxury shopper and take a close look at the spending habits and preferences of high-income earners — including how and where they shop. Access Now »  The Prepaid Cards Report In this report, we take a close look at the prepaid cards industry in the US, the prepaid card's evolution into a product for both banked and unbanked customers, and its potential to drive a shift away from debit and credit cards. We also examine how negative consumer attitudes toward credit and debit open an opportunity for prepaid cards, and how this opportunity can challenge traditional approaches to banking. Access Now »  The Affiliate Marketing Report In this report, we examine the changing face of affiliate marketing, looking at the key players. We also outline growth opportunities for affiliate marketing and how we see this industry developing. Access Now »  The Social Commerce Report In this report, we analyze social media's role in online retail — whether that's driving direct sales with the use of embedded "Buy" buttons on social media posts, or referring traffic to retailers' websites and apps. We measure the impact social media has on e-commerce by looking at metrics such as conversion rates, average order value, and revenue generated by shares, likes, and tweets. We also outline the latest commerce efforts by leading social networks. Access Now »  The Store Cards Report In this report, we size the private-label card market, explain how a private-label system is integrated, map out how a private-label credit-card transaction works, illustrate private-label's impact at two major retailers, and show data that suggests these cards could be a major driver of mobile-wallet adoption. Access Now »  The E-Commerce Demographics Report In this report, we look at the online shopping habits of each gender and assess how this behavior is driving growth in mobile commerce. We also break down the demographics of US online shoppers by age, income, and education, and take a look at what they're shopping for, and how their behaviors differ. Access Now »  The Store of the Future Report In this report, we explore the top five in-store technologies that represent the future of retail. To test out some of these hi-tech upgrades ourselves, we visited several New York City-based retailers that have implemented these technologies in their stores. We take a close look at these technologies, assess their user-friendliness, and project their potential benefits. The report also lays out some potential barriers and drawbacks for these tools as the lines between online and physical retail continue to blur. Access Now »  The Mobile Order Ahead Report In this report, we look at how fast-food chains are leveraging mobile order-ahead to attract more customers, intensify loyalty, ease payment friction, and drive additional incremental revenues. Access Now »  The Shopping Cart Abandonment Report In this report, we explain what leads a shopper to abandon an online purchase and how retailers can begin to combat rising shopping cart abandonment rates. We collected and analyzed data from top e-commerce companies, and spoke with industry experts whose job it is to reduce abandonment rates and boost conversions, to come up with a number of solutions that can help retailers recover lost sales. Access Now »  The Mobile Payments Report As part of ongoing mobile payments coverage, we've updated our mobile payments forecast report to reflect new developments in the market, including the late launch of mobile wallet CurrentC and the considerable impact we expect from Samsung Pay. Access Now »  The Virtual Reality Hardware Report In this report, we provide proprietary forecasts for VR headset shipments and revenue and estimate average selling price over the next five years. We also take a look at the different types of VR headset technology now on the market, discuss which categories will win out, and look at several use cases for VR headsets, including gaming and other. Access Now »  The Health and Personal Care E-Commerce Report In this report, we look at why the health and personal care business has proved so challenging to e-commerce companies — from consumer reluctance to complicated and expensive logistics — and what new strategies e-commerce startups and big-name retailers and brands are pursuing to push more health and personal care sales online, including the increasing prevalence of recurring subscription services for these products. Access Now »  The Payments Security Report & Webinar In this report, we look at how the dynamics of fraud are shifting across in-store and online channels and explain the top new types of security that are gaining traction across each of these channels, including on Apple Pay. Access Now »  The E-Commerce Membership Report In this report, we define what an e-commerce membership program is and how retailers are taking the Costco model and updating it for the online shopping age. We also assess the advantages and disadvantages of e-commerce membership programs for the retailer, as well as what consumers might look for in these programs and what incentives are needed to get people to sign up. And we include examples of how some e-commerce companies are structuring membership programs and provide an outlook for other retailers and product categories that could benefit from employing the membership model. Access Now »  The Drones Report In this report, we take a deep dive into the various levels of the growing global industry for commercial drones, or unmanned aerial vehicles (UAVs). We provide forecasts for the business opportunity in commercial drone technology, looks at advances and persistent barriers, highlights the top business-to-business markets in terms of applications and end users, and provides an exclusive list of dozens of notable companies already active in the space. Access Now »  The App Store Marketing Report In this report, we discuss why it is becoming increasingly important that developers field a competitive app-marketing strategy for triggering downloads and encouraging sustained use, and retaining users. There are a number of different tactics, both paid and free, that marketers might use. Access Now »  The Beacons Report In this report, we take an in-depth look at beacons in large retail settings, discussing sales influence, addressable market, and examining the top applications, including offers, coupons, data-collection, as well as loyalty, payments, and digital-marketing programs. We also look ahead to future beacon-powered retail strategies. This is a follow-on to our past, popular research on beacons and retail. Access Now »  The Grocery E-Commerce Report In this report, we look at why the grocery business has proved so challenging to e-commerce companies — from consumer reluctance to complicated and expensive logistics — and what new strategies e-commerce startups and big-name tech companies are pursuing to push more grocery sales online. Between 2013 and 2018, online grocery sales will grow at a compound annual growth rate (CAGR) of 21.1%, reaching nearly $18 billion by the end of the forecast period. For comparison, offline grocery sales will rise by 3.1% annually during the same period. Access Now » The Mobile Payments Report In this report, we explain how a few US retailers account for the vast majority of over $4.7 trillion in aggregate payment volume. Many of these retailers have already adopted the technology necessary to accept mobile payments from Apple Pay and similar apps, or plan to. It only takes a handful of these large retailers to drive an explosion in mobile payment volume and that's precisely what we think is going to happen. Access Now »  The E-Commerce Benchmarks Report In this report, we measure retailers on a variety of KPIs, including desktop and mobile site performance, app ratings, and the number of payment and shipping options offered to online customers. Access Now »  The Mobile Point of Sale Report In this report, we cut through the mPOS hype by analyzing the needs of the retailers that have adopted the technology, and interviewing merchants to find what works and what doesn't. Access Now » Or Subscribe to BI Intelligence's ALL-ACCESS Level Membership and get all the e-commerce reports FREE! | The e-commerce reports detailed above have a collective value of $13,855 if you purchased them separately. 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