37 Mobile, Apps, and Platforms Research Reports You Need to Stay Ahead… Dear Reader, The future of mobile is being redefined. Smartphone and tablet markets are nearing saturation, and now media, advertising, software, and services are where the next stage of transformation is taking place. Keeping pace with this change requires an understanding of the technologies and platforms that underpin the mobile ecosystem, including the applications that enable device functionality. But it's nearly impossible to stay on top of all the important developments that are impacting your company, your career, and even your future. In the exploding world of the mobile, there is a ton to keep up with and an overwhelming amount of research to be done.. So don't. Let our team of expert mobile industry analysts do it for you. BI Intelligence tracks the latest developments in mobile, pouring thousands of hours of research into everything related to it so that you don't have to. Here's a summary of the comprehensive research reports that you can access in the BI Intelligence research store:  The Wireless Carriers Report In this report, we examine how the wireless industry has fundamentally changed since carriers began aggressively responding to the launch of T-Mobile's "Un-Carrier" movement. We also look at the factors underpinning changes in the broader wireless industry and the challenges carriers face in 2016 and beyond, including the upcoming spectrum auction and the deployment of new wireless technologies. Access Now »  The Mobile Video Report & The Disruption Of Mobile Video - Slide Deck/Data In this report, we take a look at the explosion of short-form mobile video. We examine how YouTube, the historically dominant force in short-form video, was slow to implement a mobile video strategy, opening the door for new players —namely Facebook and Snapchat — to emerge. We also take a look at how winners will begin to emerge in distinct video content categories. Access Now »  The Mobile Checkout Report In this report, we predict how e-commerce will change and m-commerce will grow, explain why users are shopping, but not buying, on mobile devices, look at how stakeholders are looking to attract these users, and showing how products like mobile wallets could be game-changing in terms of mobile retail. Access Now »  The Mobile Marketing Report In this report, we take a close look at the different mobile marketing tactics being used today, spanning legacy mobile technologies like SMS to emerging capabilities like beacon-aided location-based marketing. We also identify some of the most useful mobile marketing technologies that mobile marketers are putting to good use as parts of larger strategies. Access Now »  The Mobile Distribution Report & The Future of Media - Slide Deck/Data In this report, we examine how both traditional and digital-native publishers are adjusting their strategies in the face of rapidly increasing mobile media consumption. We will also discuss the role of social platforms in driving a growing share of publishers' referral traffic, focusing on the leading platforms and mobile apps that offer publishers a direct avenue to reach mobile audiences: Facebook Instant Articles, Snapchat Discover, Twitter Moments, and the Apple News App. Finally, we address how the continued mobile shift has the potential to alter the direction of the publishing industry. Access Now »  The In-Car Infotainment Center Report In this report, we examine the rise in demand for in-car technology over the past year. Further, we examine the importance of Apple and Google in transforming the infotainment center and discuss how automakers are reacting to the two tech giants' entry into the market. Access Now »  The Messaging App Report In this report, we take a close look at the size of the messaging app market, how these apps are changing, and the types of opportunities for monetization that have emerged from the growing audience that uses messaging services daily. Access Now »  The IoT Networks Report In this report, we examine different networking technologies, their pros and cons, and how well they are positioned for future growth in the IoT market. We also outline how different networks are best suited for connecting specific types of IoT devices, including connected cars, drones, smart home devices, and wearables. Access Now »  The Android Report In this report, we size up the current Android platform and examine its greatest opportunities and challenges in key markets. We also explore the effects of fragmentation on Android, the limitations it presents to growing segments of the Android ecosystem such as Android Wear and Android Pay, and discuss how its massive growth is presenting challenges to mobile advertisers and app developers looking to reach Android's 1.4 billion. Access Now »  The Wearables In The Healthcare Sector Report In this report, we examine the use cases for wearables in health, ranging from consumers collecting fitness data to healthcare providers and insurers using wearables to improve health outcomes. We also explore barriers to widespread adoption of wearables in healthcare and how tech giants, including Apple, Google, and Samsung, are developing devices and platforms that will help bridge the gap between fitness tracking and actual medical care. Access Now »  The US Smart Home Market Report In this report, we analyze current US consumer demand for the smart home and barriers to widespread adoption. We also analyze and determine areas of growth, and ways to overcome barriers. Access Now »  The 'Everything You Need To Know About IoT' Bundle In this report, we discuss all of the components of the IoT ecosystem, including its devices, analytics, networks, and security. We also provide estimates and forecasts on the burgeoning IoT market, including device growth, amount invested, and potential return on investment. Access Now »  The Mid-Year Smartphone Update Report In this report, we take a closer look at the biggest developments in the smartphone market during the first half of 2015, including what the platform landscape looks like at the country level. We also review how the world's largest vendors are positioning themselves in the battle for some of the fastest-growing mobile markets. Access Now »  The Virtual Reality Content Report In this report, we examine how various VR headset categories will shape VR content development and looks at the trajectory for mobile gaming revenues to get a sense of how spending on VR content might develop. The report also lays out what types of content users and developers can expect on VR platforms, including gaming, video entertainment, and advertising. Access Now »  The Virtual Reality Hardware Report In this report, we provide proprietary forecasts for VR headset shipments and revenue and estimate average selling price over the next five years. We also take a look at the different types of VR headset technology now on the market, discuss which categories will win out, and look at several use cases for VR headsets, including gaming and other. Access Now »  The Net Neutrality Report In this report, we examine how new provisions enacted by the FCC are applied to the mobile market, the impact that the application of net neutrality has on stakeholders like ISPs, consumers, and digital media companies, and what is likely to happen with the FCC's net neutrality rules in the months and years to come. Access Now »  The Ad-Blocking Report In this report, we look at ad block usage rates, Apple's newest ad block software and how it could make ad blocking more common on mobile, and examine solutions for publishers. There are several solutions that publishers can use to combat the growing ad-block problem, including education, technical solutions, and micropayments. Which solution publishers should opt for can be determined by their particular ad-block usage rates. Access Now »  The IoT Remotes Forecast In this report, we examine the growth trajectory for the different types of IoT remotes. The note analyzes the different use case for each type of remote, and what the growth of these device categories means for the Internet of Things market. Access Now »  The Smart City Report In this report, we examine how other municipalities can learn from Barcelona's development into a smart city, how cities' investments in IoT technologies will grow over time, and how those investments will impact urban economies worldwide. Access Now »  Insurance and the IoT Report In this report, we examine the impact of the IoT on the insurance industry. From free fitness trackers to track individuals' exercise habits to drones to assess damages in unsafe post-disaster conditions, we analyze current US insurance markets — including the auto, health, life, and property insurance markets — and look at ways insurers are integrating IoT devices. Access Now »  The Tablet Market Report In this report, we have revised down our tablet shipments projections for what was once the fastest-growing consumer electronics category, after sustained contraction in the tablet market over the past two quarters. Access Now »  Mobile Order-Ahead Report In this report, we look at how fast-food chains are leveraging mobile order-ahead to attract more customers, intensify loyalty, ease payment friction, and drive additional incremental revenues. Access Now »  The Robotics Market Report In a this report, we assess the market for consumer and office robots, taking a close look at how robots are penetrating into many markets once dominated by legacy consumer-electronics companies. We also examine the market for industrial manufacturing robots since it is the market where many robotics companies got their start, and remains the largest robot market by revenue. We assess how far along the robotics industry has come in solving some of the most pressing hardware and software challenges. And finally, we assess the factors on the consumer side that might still limit the market for relatively inexpensive home robots. Access Now »  The Wearables Report In this report, we also discuss other barriers to adoption, including price, lack of functionality, and style. We also look at how how the wearables market will perform in the long run. We forecast out shipments numbers, explain why the smartwatch will be the leading wearable device category going forward, and analyze proprietary results from our BI Intelligence consumer survey on smartwatch purchase intent. Access Now »  The Mobile Payments Report As Apple, Samsung, Google, PayPal and others increase their focus on mobile wallet products, paying with phones in stores is going to become commonplace. As part of BI Intelligence's ongoing mobile payments coverage, we've updated our mobile payments forecast report to reflect new developments in the market, including the late launch of mobile wallet CurrentC and the considerable impact we expect from Samsung Pay. Access Now »  The Apple Carplay and Android Auto Report In this report, we analyze the two tech companies first plays in the connected car market. Our in-depth analysis outlines the capabilities of each system, analyzes the market potential for both Google and Apple, and looks at why connected cars are offering such a big opportunity to mobile platforms and apps. Access Now »  The Global Smartphone Market Report In this report, we update our smartphone forecast to reflect stronger, steadier growth in the near term. We look at how the feature phone is faring as more and more consumers upgrade to their first smartphone, discuss the rise of India as the next high-growth market, and take a fresh look at how the platform and vendor wars are shaking out globally. Access Now »  The Smartwatch Report In this report, we take a closer look at the opportunity for Apple's wearable device, how it might impact the market for luxury watches, and forecast shipments for both Apple Watch and the broader luxury watch market over the next five years. We also examine the pricing and design strategy behind Apple Watch, the new retail distribution opportunities with this device, and the wider opportunity among tech-savvy consumers. Access Now »  The Drones Report In this report, we take a deep dive into the various levels of the growing global industry for commercial drones, or unmanned aerial vehicles (UAVs). The report provides forecasts for the business opportunity in commercial drone technology, looks at advances and persistent barriers, highlights the top business-to-business markets in terms of applications and end users, and provides an exclusive list of dozens of notable companies already active in the space. Access Now »  The Beacons Report In this report, we take an in-depth look at beacons in large retail settings, discussing sales influence, addressable market, and examining the top applications, including offers, coupons, data-collection, as well as loyalty, payments, and digital-marketing programs. We also look ahead to future beacon-powered retail strategies. This is a follow-on to our past, popular research on beacons and retail. Access Now »  The App Store Marketing Report In this report, we discuss why it is becoming increasingly important that developers field a competitive app-marketing strategy for triggering downloads and encouraging sustained use, and retaining users. There are a number of different tactics, both paid and free, that marketers might use. Access Now »  The Connected-Home Report In this report, BI Intelligence takes a closer look at this market, and forecasts shipments and revenue growth for connected-home devices over the next five years. We also examine current consumer sentiment about these new devices, the potential opportunities and barriers the Internet of Things will face on its way to mainstream adoption, and the leading companies currently in the market. Access Now »  Global Smartphone Survey Results In this report, we look at which phones these consumers currently use, how often they upgrade their devices, and which brands and handsets they are most interested in purchasing next. We compare the audiences for the two largest platforms worldwide, iOS and Android, based on income and region. Access Now »  The Mobile Point-Of-Sale Report In this report, we cut through the mPOS hype by analyzing the needs of the retailers that have adopted the technology, and interviewing merchants to find what works and what doesn't. Access Now » Or Subscribe to BI Intelligence's ALL-ACCESS Level Membership and get all the mobile, apps and platforms reports FREE! | The mobile reports detailed above have a collective value of $18,295 if you purchased them separately. However, when you subscribe to BI Intelligence's ALL-ACCESS Level Membership today you get access to ALL of them for FREE while claiming an immediate $2,000 discount off the regular list price of $4,495. With this level of membership, you will have access to…  | All 6 of our insightful newsletters
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