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Rabu, 13 April 2016

Don't Underestimate WebRTC in Business - WebRTC World


 

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Phillips' upcoming discussion will focus on the value companies have realized by putting its Live Assist program-which draws on WebRTC for a lot of its operational backbone-to work, particularly when it comes to insurance and financial firms. It won't just be about the positive benefits; Phillips is also set to talk about the challenges that businesses have faced with WebRTC deployments and strategy development. Here, he'll focus on one CafeX product, the Chime video collaboration system, to demonstrate how simple a WebRTC setup can be.
If you want a half dozen simultaneous headaches, think about the concept of unified messaging across platforms. If everyone is in the same over-the-top (OTT) island, all is good and happy, but the minute you start talking about cross-platform and cross-carrier, it all falls apart for any general case, with apologies to the XMPP and RCS worlds. And there's little hope for a unified solution anytime soon given the proliferation of OTT islands and only a begrudging adoption of interoperability frameworks and standards.
The telcos took a big hit when over-the-top players like Facebook, Google, and a variety of other companies (some of which these OTT giants now own), got into messaging services. More recent moves by Amazon, Facebook, and Google indicate that will be just the tip of the iceberg in their efforts to rule the real-time communications roost. A new report from WiseGuyReports.com revisits all this, looks at the advances OTT types are making on this front, and comments on how the telcos might ultimately benefit.
For anything involving customer contact, audio and/or video, WebRTC's time has come. The only question is the best way to apply it to your business needs and applications without getting bogged down into a discussion down other, more expensive and proprietary roads. And WebRTC works equally well as a pre-packaged service as it does as a tool to build more interactive apps.


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