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More information is generally better when making a major purchase. While this doesn't really help in every case-only a live showing, for example, can tell a potential buyer about any unusual odors in the house-it's going to do quite a bit better than a series of pictures or even a straight video showing. Being able to use WebRTC's ability to transmit multiple forms of media at once, from text to voice and video, allows for a much truer-to-life simulation. That level of detail is almost as good as being on the premises, and realtors don't need to engage in so many potentially fruitless showings to get anywhere. The WebRTC standard is changing the way companies can use click to call by keeping the call within the browser, and retaining the customer's ongoing transaction so it's preserved for the agent who picks up the call. In a recent blog post, Dialogic's Elhum Vahdat writes that while there are many benefits to WebRTC, the most compelling reason is that it single-handedly solves the incompatibilities for real-time communications by leveraging the web browser as the application, facilitating browser-to-browser communication. Mitel outlines enhancements to its real-time communications offerings with focus on contact centers, cloud and security.
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