| Dear Reader, Disruption is all around us. Mobile is overtaking desktop, social is beating search, on-demand is undercutting T.V., messaging apps are challenging email, and everything around us is becoming connected. These shifts in trends can rattle our businesses, our portfolios, and even our lives. But they don't have to… The well-informed and well-prepared don't view innovation as a threat, they see it as an opportunity. For the past six years IGNITION, Business Insider's flagship conference, has brought together the best minds in media and technology to share what they see on the horizon. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what you need to do to stay ahead. You may have missed IGNITION last year, but you can still get the exclusive presentations, data, and research presented by our BI Intelligence research team to executives, portfolio managers, and other industry heavy-hitters from across the globe. Today we are offering you an exclusive opportunity to gain FREE access to all 7 of our exclusive IGNITION presentations and underlying datasets, when you try an ALL-ACCESS pass to BI Intelligence - the perfect solution for anyone who needs to stay on top of the fast-moving world of technological disruption. Here's a summary of what you'll find when you receive your complimentary editions of these 7 exclusive slide decks and datasets that ordinarily retail for $2,765: The Future of Media  Henry Blodget, cofounder and editor-in-chief of Business Insider, predicts the future of digital media. Here are some of the key takeaways: - Digital media consumption is growing. Everything else is shrinking.
- Video, music, and digital "print" subscriptions are climbing fast.
- Native digital advertising will continue to thrive.
- The existential crisis of ad blocking will resolve itself — but be careful what you wish for.
- The next big platform will not be smart glasses, smart cars or virtual reality.
- TV networks will soon feel newspapers' pain.
- Power and wealth will be more concentrated than ever.
Generation Digital  Millennials are fast becoming the most important demographic for publishers, brands, and marketers. For these digital natives, the smartphone is not only ubiquitous, but also their primary computing device. Senior Analyst John Heggestuen explains how the smartphone's dominance will shape digital commerce. The Disruption of Mobile Video  Millennials are spending more time than ever watching short-form video content on their mobile devices, and players like Facebook and Snapchat are reaping the benefits. These platforms — which capture billions of video views each day — are competing to capture growing mobile audiences and challenging the historical dominance of YouTube. The ensuing bout will create a new set of opportunities for content creators and advertisers looking to cash in on the mobile video craze. Research Analyst Margaret Boland discusses how Facebook and Snapchat are shaking up mobile video going into 2016. Why Millennials Hate Your Mobile Ads  As smartphones continue to displace desktop for more digital activities, mobile marketing is in the midst of an important transition. More time is increasingly being spent on mobile devices. Less rapid is the speed at which marketing tactics and strategies have adapted from the desktop-dominated digital age to the mobile-centric digital age we know today. The millennial generation, in particular, is perturbed by the poor experience of marketing on mobile devices. Research Analyst Jessica Smith presents how marketers who are slow to transition from a legacy marketing mindset to one that's mobile-centric are missing the mark with millennials today. The Evolution of the Car  Automakers are increasingly connecting their new car models to meet growing consumer demand for in-car technology. But automakers aren't the only players seeking opportunities in the connected car market. Apple and Google have seen the increase in connected cars as a new opportunity to extend their mobile OS' into cars' digital dashboards with Apple CarPlay and Android Auto. However, automakers are reluctant to let the two tech giants into their cars' dashboard; automakers want to protect the wealth of data their cars generate. As a result, a battle over the car's digital dashboard has ensued. Senior Analyst John Greenough highlights how tech companies are positioned to win the battle over the car's dashboard. The New TV: The Rise of Digital Video & Streaming Services  We are witnessing a dramatic transformation in how video content is created, distributed, and monetized. This shift has been brought on by the rising popularity of over-the-top content and video-streaming services. Senior Research Analyst Cooper Smith explains how the TV industry is evolving — from viewer preferences to key players. Cashing in on Messaging Apps  As the market for messaging apps has matured, developers have expanded their capabilities. Users around the world are logging in, not only to chat with friends, but also to connect with brands, browse merchandise, and watch content. What were once simple services for exchanging messages, pictures, videos, and GIFs have evolved into expansive ecosystems with their own developers, apps, and APIs. Senior Analyst Will McKitterick explains how brands, publishers, and advertisers can leverage messaging apps to reach their fast-growing user base. The presentation also considers the challenges chat apps face as they expand into western markets and explains why they are rapidly becoming the communications platform of millennials. A Gold Mine of Digital Knowledge at Your Fingertips -
At a HUGE Discount In addition to the 7 FREE slide decks & datasets detailed above (a collective value of $2,765), when you subscribe to BI Intelligence's ALL-ACCESS Level Membership today you can claim an immediate $2,000 discount off the regular list price of $4,495. With this level of membership, you will gain immediate access to over $20,000 worth of annual research when you get…  | All 5 of our insightful newsletters
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EXTENSIVE RESEARCH REPORTS Our reports are packed with data, charts, infographics, insights, analysis and forecasts to help you quickly understand your chosen subject area in fresh new ways. We strive to make the content straight-forward and easy to read without unnecessary jargon. We cover emerging trends in digital including the Internet of Things, digital media, payments/fintech, e-commerce and mobile. As an ALL-ACCESS member, you get complete access the archive of over 100 past reports any time you need them. You'll also receive nearly a dozen comprehensive reports each month, delivered electronically the instant they're finalized. TIMELY UPDATES At least once a week, the BI Intelligence team will send you thought-provoking "extra" content in the form of charts, graphs, and graphics, along with our analysis of what it means. These updates are just another way we try to keep you ahead of the curve on the topics that interest you most. Here are the BI Intelligence Coverage Areas: Digital Media
Understand the audiences, platforms, and revenue models that fuel the demand, creation, and monetization of digital content, including video, audio, images, text, and social media. | Mobile
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