| Most marketers today are still figuring out how to use social media to get new customers and build loyalty with the ones they have. But they may not realize that this strategy needs to include high-level objectives and specific action items — two things you'll need to build successful relationships with customers.
Marketo's new Social Media Tactical Plan shows how to develop a social media marketing strategy that includes the following topics: blogs, social networks, online video, photo sharing sites, and presentation shares.
You can also use the sample plan to determine:
- Key objectives and action items.
- Individual goals for each social network.
- The most important, testable metrics for your campaigns.
- How to best allocate your time and resources.
Ready to see how Marketo's marketing software can help you drive multi-channel engagement? Join Marketo for a free and informative marketing software demo on July 1st.
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