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Top Stories From The Expert Corner Cloud Services Profoundly Impact Marketing June 30, 2014 Worldwide adoption of cloud services is impacting more than the overall efficiency and capability of businesses. It is changing the roles of chief marketing officers and chief digital officers by allowing technology to catch up with the responsibilities people in those positions have managed for years. Dana Teahan, founder of tech startup Divide by Zero and previous CDO at Virgin Money Australia, recently wrote a blog post at ZDNet outlining the effect that cloud services are having on individuals in those roles. He begins by stating that CDOs and CMOs have long been involved with cloud-type services before the actual cloud was a glimmer in any business's eye...Read More |
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