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Selasa, 02 April 2013

411: Did Beetles Build That Table? How One Designer Won $100K For Turning Eco-Destruction Into Furniture

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Tuesday, April 2, 2013

Furniture Designer Answers 'A Gentleman's Call'


When beetles killed scores of pine trees in the Rocky Mountains, making them highly flammable — and a major source of forest fires — Corbin Clay saw beauty amid the damage. He started building heritage furniture from beetle-kill pine, breathing new life into this otherwise unusable wood.

Now Clay is ready to take his ambition even farther. The winner of Ketel One Vodka's A Gentleman's Call program, he'll receive $100,000 to expand The Azure Furniture, his custom furniture business.

Quality and Craftsmanship

For A Gentleman's Call, Ketel One asked people what they would do with $100,000, drawing upon the pillars of entrepreneurship, craftsmanship, and philanthropy.

As a designer dedicated to sustainability and the quality of his craft, Corbin Clay was selected for embodying the values and passion of the Nolet family, which founded Ketel One Vodka and has been distilling spirits for more than 300 years.
ketel-one-gentlemans-call-300x400

Congratulations to Corbin Clay and all the finalists for their game-changing "gentleman's" ideas.


                                          KetelOne_Button



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