The Average Selling Price Of iPads Nosedives

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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Monday, January 28, 2013 The Average Selling Price Of iPads Nosedives This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Apple released earnings last week and, as expected, the average selling price of iPads declined steeply in the fourth quarter, which saw the release of the new iPad Mini. The figures for unit sales Apple reported are compared here with investor expectations tabulated by Piper Jaffray analyst Gene Munster: The iPhone sold 47.8 million units versus 50 million expected iPad sold 22.9 million versus 23 million expected Macs sold 4.1 million versus 5 million expected Meanwhile, the iPad's average selling price or ASP dropped to $467, a 13 percent decline from the quarter prior. The ASP is off 29 percent from the second quarter of 2011, when the iPad 2 was released.  The drop in ASP is the result of the iPad Mini, released Nov. 2. The Mini is substantially cheaper than its full-sized counterpart. We believe this was a necessary price strategy, lest Apple miss out on the burgeoning mini-tablet market. However, the ASP was already falling before the release of the Mini, indicating that competitive pressures in the tablet market were already heating up.  As we we outline in our report on tablet ownership, mini-tablets and falling prices are going to drive tablet sales growth in the next few years. Look for tablet penetration to jump globally thanks to cheaper tablets across the board. Read » Also On SAI Today: How To Use Vine, The Hot Video-Sharing App From Twitter Marissa Mayer Thinks Yahoo's Hold Music Is 'Garbage' Advertisement CHART OF THE DAY: The Curious Case Of Apple's Flattening iTunes Revenue CHART OF THE DAY: Microsoft's Online Money Pit Gets A Little Bit Smaller CHART OF THE DAY: Apple's Days Of Mega-Growth Are Over Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: ipat39@gmail.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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