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Rabu, 31 Oktober 2012

Surviving the Telco TV & Cord Cutter Body Punch, Head Punch (Part 2 of 2) - Video World Insider


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Is there hope for customer retention-conscious cablecos facing continuing attacks from telco TV providers and cord-cutters on all sides? Yes, but only if operators follow this free guide to turning their customers' frowns upside down.
Hispanic consumers in the U.S. spent more than five hours a month per person watching video on a mobile phone during the first quarter of 2012 - a 22-percent increase in usage over a year ago, according to Nielsen's Cross-Platform Report. Looking to bring more content to a thirsty online audience, Univision has gotten into the TV Everywhere game with the launch of UVideos, its bilingual digital TV Everywhere on-demand network.
U.S. online video has once again crested to an all-time high when the stats are looked at by volume, according to the comScore monthly online video survey, covering September 2012. The number of online video viewers themselves and the volume of ad views declined slightly on a month-by-month basis, but viewers are consuming more online video content than ever before.
A few days ago, Harmonic, a video delivery firm, announced that ETEX Telephone Cooperative, a Northeast Texas telecommunications provider powered by Harmonic ProStream 1000 with ACE transcoding and ProMedia Package adaptive stream preparation systems, has launched IPTV and OTT multiscreen services.


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