The owner of a line of DC restaurants shares how selling inventory, streamlining menus, and upgrading tech helped his business stay afloat — and how much he made from each venture

Geoff Tracy, husband to anchor Norah O'Donnell of "CBS Evening News," managed to stay connected to his customers in innovative and scrappy ways.

View in browser Subscribe Business Insider Select brings the best of Business Insider straight to your inbox, every day. Was this email forwarded to you? Sign up for Business Insider Select here. Premium The owner of a line of DC restaurants shares how selling inventory, streamlining menus, and upgrading tech helped his business stay afloat — and how much he made from each venture Geoff Tracy, husband to anchor Norah O'Donnell of "CBS Evening News," managed to stay connected to his customers in innovative and scrappy ways. READ MORE BI's upcoming IGNITION: Transportation virtual event features speakers from Waymo, UPS, GM, and more, talking about the future of mobility IGNITION: Transportation, a virtual event, features business leaders, technologists and innovators from such companies as Waymo, UPS, Arity, and GM. READ MORE Trump claims he is now immune to the coronavirus and has 'a protective glow' — but the science is not that simple President Donald Trump on Sunday said he had "a protective glow" — a concept that is absent from medical or scientific research about the coronavirus. READ MORE Premium Tech is coming to eat the $200 billion management-consulting industry's lunch. Here's a look at 4 factors disrupting how elite firms like BCG and McKinsey do business. Tech can quickly render recommendations out-of-date, many firm strategies are now available online, and clients are building their own strategy teams. READ MORE A Dutch company transformed the $330,000 Rolls-Royce Wraith into a beautiful wagon — tour the Silver Spectre Only seven will be made. The company declined to provide information about how much they cost, instead saying, "The price is on request for clients." READ MORE James Murdoch, the son of Fox News owner Rupert Murdoch, says he walked away from family media empire because it legitimizes disinformation and obscures facts James Murdoch now plans to set up a foundation to support democracy, voter participation, and climate change projects. READ MORE Premium Mercedes details its electric future, including an EV versions of AMG, Maybach, and G models The big cars will ride on the automaker's new Electric Vehicle Architecture. It will launch with the EQS —an electrified S-Class-like sedan — in 2021. READ MORE Postmaster General Louis DeJoy hires a consulting firm Here are the top media and advertising stories from Business Insider for October 12. READ MORE 10 things in tech you need to know today A judge ruled Apple doesn't have to let Fortnite back onto the iPhone App Store and Peloton removed Qanon hashtags from its platform. READ MORE Premium This founder took her vegan snacks brand from $1.3 million to $52 million in retail sales value over a decade. She says naivety is the secret weapon for success. Cassandra Stavrou, the founder of the vegan snacks firm Proper, said being naive and comfortable with restlessness is key to business success. READ MORE Email sent to: ipat39@gmail.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2020 Insider Inc. 1 Liberty Plaza, New York, NY 10006