How brands like Chips Ahoy and Kraft are boosting sales by playing to people's cravings for comfort in the pandemic

Some are having success with nostalgia marketing, but experts warn that it doesn't work for every brand.

View in browser Subscribe Business Insider Select brings the best of Business Insider straight to your inbox, every day. Was this email forwarded to you? Sign up for Business Insider Select here. Premium How brands like Chips Ahoy and Kraft are boosting sales by playing to people's cravings for comfort in the pandemic Some are having success with nostalgia marketing, but experts warn that it doesn't work for every brand. READ MORE Target just launched a slew of new safety procedures for the holidays, including new technology that lets customers check for lines outside of stores and reserve spots if needed The retailer recently announced steps it'll be taking in order to help slow the spread of coronavirus, but also accommodate holiday shoppers. READ MORE How to adjust the volume of a Google Hangouts call, or mute your own microphone To adjust the volume on a Google Hangout call, you'll need to adjust the volume of the device you're listening on. READ MORE Premium What Boeing wants you to know about starting a new airline, according to its step-by-step guide The planemaker's StartupBoeing program is a clever way to help potential customers get off the ground. READ MORE Sam's Club will start using autonomous AI floor-scrubbing robots in all of its US stores during the coronavirus pandemic — see what the robots look like In addition to cleaning floors, the robots will use "shelf analytics accessories" to check pricing, planograms, and products' inventory. READ MORE After 2 days with the iPhone 12, I'm convinced it's a big leap forward for Apple's smartphone line — for every reason except 5G Apple's iPhone 12 feels like the freshest update in years thanks to a new design, improved display, and other features. But don't upgrade just for 5G. READ MORE Premium Elon Musk and others demanded and won streamlined rules for launching rockets, but insiders say the rushed process 'is not going to make people happy' The FAA accelerated its creation of simplified launch and reentry rules. Insiders say they could have unintended consequences for the industry. READ MORE How to join a Google Classroom meeting from a link or code on any device Students can join a Google Classroom via an email code they received, a class link, or a specially assigned class code. READ MORE The history of the Airbus A220, the controversial plane Boeing tried to keep out of the US In the years since the aircraft was announced, controversy has shaped the future of the plane formerly known as the Bombardier CSeries. READ MORE Premium Google's Gradient Ventures backed data privacy startup Mine in a $9.5 million round after seeing this pitch deck The firm makes it quick and easy for users to ask organizations to delete their data. READ MORE Email sent to: ipat39@gmail.com   |   Manage preferences   |   Unsubscribe Terms of Service   |   Privacy Policy   |   © 2020 Insider Inc. 1 Liberty Plaza, New York, NY 10006