The coronavirus pandemic is thrusting online grocery into the spotlight in the US — here are the players that will emerge at the top of the market

In The Online Grocery Report, Insider Intelligence first looks back at how online grocery adoption was progressing prior to the coronavirus pandemic to understand the state of the industry before the shopping method became vital to many consumers. Next, we examine why the pandemic is popularizing online grocery services and the impact it's already having on adoption. We then forecast how online grocery's penetration will grow in the coming quarters and years due to the pandemic, and consider the factors that will determine the industry's staying power. Finally, we analyze top online grocery players' ability to meet surging demand during the pandemic and how that positions them to build customer bases that can last well beyond the pandemic.

In full, this exclusive report:

1	Examines the US online grocery industry prior to the coronavirus pandemic to highlight what was driving the industry's adoption, and what obstacles it faced
2	Analyzes why the realities of the pandemic—such as concerns about contracting the virus—have pushed many consumers to try an online grocery service for the first time
3	Forecasts the US online grocery industry's penetration in 2020 and in the years to come, laying out a moderate and extreme scenario to account for the uncertainty surrounding the recovery from the pandemic
4	Discusses why the duration of the pandemic and online grocers' ability to meet demand will determine the popularity of online grocery after the pandemic subsides
5	Highlights how Walmart, Amazon, Target, and Instacart are positioned in the online grocery industry, how well they're meeting demand during the pandemic, and how they are expected to fare in the space beyond the pandemic
6	Recommends how online grocers can maximize their performances during and after the pandemic with innovations like automation, operational flexibility, and bundling services

Get all of these insights and more when you purchase the Online Grocery report for $495.

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