* This chart and data were pulled from the Banking As A Service Report by Insider Intelligence. Purchase the report here for $495 to get immediate access to the full analysis. |
Banking-as-a-Service (BaaS) is starting to explode as an offering as more providers get on board. BaaS is when banks or fintechs offer up their own services for other companies to use, enabling third parties to provide banking services.
There is no single dominant provider in the BaaS market, but looking at a cross-section of prominent players can show the different strategies providers could employ to stand out to clients and drive new business. These major BaaS providers' strategies highlight some best practices that other providers should note to gain an advantage in winning over prospective clients: |
- All providers should aim first and foremost to serve their core customers' needs. The relative merit of a BaaS provider is highly dependent on the needs of each individual client, so providers should make sure they know what their core customers' needs are and use that information to guide their strategies.
| - Providers considering offering BaaS should own their solutions as completely as possible to limit complexity. It is possible to rapidly flesh out a platform of BaaS services by aggregating offerings from third parties, but doing so would likely ...
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| This is just a preview of the information and insights you'll find in the Banking As A Service report by Insider Intelligence. Purchase the report today for $495 to access the full analysis. |
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