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Jumat, 13 Desember 2019

MUST READ: WeWork is now paying a retainer of $500,000 a month to Publicis for crisis PR and advertising services just weeks after almost running out of cash

Troubled coworking company WeWork is currently paying ad holding company Publicis approximately $500,000 per month in retainer fees, according to several people familiar with the business.
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WeWork is now paying a retainer of $500,000 a month to Publicis for crisis PR and advertising services just weeks after almost running out of cash

Troubled coworking company WeWork is currently paying ad holding company Publicis approximately $500,000 per month in retainer fees, according to several people familiar with the business.

WeWork chief marketing officer Maurice Levy was formerly CEO of Publicis and still serves as the ad agency's chairman. He holds significant shares in the company. Levy said in a recent interview about his role at WeWork that he is "working for free."

The majority of the retainer covers crisis communications work handled by PR firm Kekst CNC, according to one of the people.

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