This week's highlights: Here's what fintech pros say are their top predictions for 2020, Ring security compromises could slow smart home adoption, Apple Card reportedly has high fees – facing merchant scrutiny, and much more
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 | December 21, 2019 | |  | | Lyft is launching a car rental service amid its profitability push | Ride-hailing giant Lyft announced an expanded launch of its car rental service in California after a limited debut last spring.
Users pick up and drop off their vehicles at select Lyft-branded parking lots, differentiating the service from other app-based car-sharing services that allow vehicles to be dropped off anywhere.
An app-based rental service could become a serious revenue generator for Lyft, as it won't carry the operational costs associated with brick-and-mortar rental businesses.
Lyft's entry into the tried-and-true car rental market supports the company's greater goal of becoming profitable by the end of 2021.
Business Insider Intelligence's George Paul has the full story. | | |  | BRIEFING HIGHLIGHTS | | | | | | | | | | | | | | | | | | | | | |  | RESEARCH IN FOCUS | | | The Buy Button Report Companies have introduced buy buttons so consumers could skip the cumbersome steps required to input contact and payment information online. Major card networks have joined to introduce Secure Remote Commerce (SRC), which will provide a singular consistent buy button. This report lays out what SRC and its buy button are, how the button works for both consumers and merchants, and the obstacles between it and widespread adoption. | | | | | The Influencer Marketing Report As influencers become more plentiful and proven, brand dollars have flooded into the space. Brands are set to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates. This report gives actionable recommendations for how brands can effectively navigate this changing and expanding market to meet campaign goals, and how they can evolve their relationships with influencers. | | | | | Big Tech in Transportation Business Insider Intelligence examines the moves that Alphabet, Apple, and Amazon are making to gain a larger foothold in the transportation industry. We outline potential next steps each may take based on those moves. Finally, we highlight the different strategies legacy auto firms will use to better compete as big tech companies raise their profiles in transportation. | | | |  | BECOME A MEMBER | | Did you know the Daily is just a preview of everything Business Insider Intelligence has to offer? Our Pro memberships deliver analysis on the biggest trends and decisions shaping the future of a specific industry.
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