The introduction of SRC will turn the online retail payments industry on its head — here's how payments players can win in the new checkout landscape

In The Buy Button Report, Business Insider Intelligence lays out what SRC and its buy button are, how the button works for both consumers and merchants, and the obstacles between it and widespread adoption. We then analyze what the environment for buy buttons looks like after SRC's introduction, what the impacts of its debut are, and what firms will benefit and be hurt by it. Finally, we present recommendations for card networks, competing digital wallets, merchants, and payments service providers (PSPs) on what they can do to succeed now that the SRC-powered buy button has launched.

In full, this exclusive report:

1	Examines the buy button market prior to the introduction of the SRC-powered buy button
2	Lays out what the new buy button is, how it works for consumers and merchants, and what obstacles there are to its adoption
3	Identifies how the SRC-powered buy button will impact the payments landscape, which includes its effects on conversion, online shopping on emerging devices, e-commerce fraud, and more
4	Considers how payments stakeholders can succeed now that the buy button has introduced by looking at both firms that back and use the buy button, and those that compete against it

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