The surprising story of how The Beatles helped turn Nike into a multibillion-dollar company

Years after John Lennon's death, "Revolution" was licensed to Nike for a media campaign that cost between $7 million and $10 million. Nike sales doubled in two years after the media campaign, and the ad's theme of empowerment allowed Nike to dominate a newly emerging brand culture.

Business Insider Select September 05, 2018   |   View Online »

The surprising story of how The Beatles helped turn Nike into a multibillion-dollar company Years after John Lennon's death, "Revolution" was licensed to Nike for a media campaign that cost between $7 million and $10 million. Nike sales doubled in two years after the media campaign, and the ad's theme of empowerment allowed Nike to dominate a newly emerging brand culture. Read More »

This is everything tennis champion Rafa Nadal eats and drinks for breakfast, lunch, and dinner Rafa Nadal is a 17-time Grand Slam tennis champion, the 2018 French Open champion, and in the running for the 2018 US Open men's title. But how does one of the top athletes in tennis fuel his body? Read More »

A startup has raised $69 million to eliminate the scary guesswork of Googling your symptoms — and its tool could help you avoid doctor's visits, too BI PRIME: Ada Health is a tool that lets you type in your symptoms and learn what's ailing you. You can also track your symptoms over time and share them with a healthcare provider. The company is backed by Google's chief business officer and the entrepreneur behind Amazon's Alexa. Read More »

A number of companies announced their own smart home devices at the IFA 2018 trade show last week — and they're all powered by Alexa A number of companies announced new Alexa-powered smart speakers and other voice-enabled devices for the home at the IFA 2018 trade show in Berlin last week. Most of them offer capabilities, functions, and form factors that differ from those of Amazon's own Alexa-powered Echo smart speakers. Read More »

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A secret military technique could help you fall asleep in just 2 minutes A supposed method used by the US military is meant to help people fall asleep in two minutes or less, regardless of the conditions. If you find yourself lying awake night after, start by relaxing all of the muscles in your face. Read More »

This faucet uses 98% less water than traditional taps — now IKEA is about to launch a version that costs less than $6 The founders of Swedish startup Altered have come up with an invention the whole world has been waiting for. Their faucet, developed for households, slashes water use to next to nothing — and furniture giant Ikea, which is already a partner, is about to launch a licensed model. Read More »

What you need to know in advertising today Everything that you need to know in advertising today. Read More »

Cause of death has been revealed for the 20-year-old Instagram model found on a Mexican billionaire's yacht in Greece Sinead McNamara, 20, was reportedly found by the captain of a neighbouring superyacht around 1.45 a.m. on Friday. Read More »

China is about to finish the J-20's fifth-generation engine, and will soon begin mass producing the aircraft The J-20's new WS-15 engine has been hindered for years by problems largely related to the blades overheating at top speeds. Read More »

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