Anything For You All: [SNAPSHOT] How AI is redefining marketer's roles...

Minggu, 04 Maret 2018

[SNAPSHOT] How AI is redefining marketer's roles...

Report Snapshot: AI in Marketing

How AI is redefining marketers' roles...

Marketers are already leveraging the power of AI (artificial intelligence) to glean valuable insights about their customers, automate tasks, and improve workflows. And as the volume of consumer-generated data grows, AI computing techniques – like machine learning, deep learning, and natural language processing – will become increasingly important to data-driven decision-making.

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* This chart was taken from BI Intelligence's AI in Marketing Report, which is available to BI Intelligence Ultimate Digital Media Research Bundle subscribers. You can get full access to this chart as well as other timely updates when you sign up today.

Here are some other key points from the study:

AI is able to analyze data and recognize patterns in real time, which means that marketers will no longer have to process large data sets themselves. This opens the door for more behavior-based marketing and allows marketers to paint a more complete picture of their current and potential customers.
Understanding touch points across devices and tracking them in real time will also help simplify cross-channel campaigns and measurement tracking.
For search marketers, this means machine learning can analyze data from campaigns to identify optimal keywords. In addition, marketers can employ image-recognition technology to quickly index and categorize internal stocks of photos or videos used in an ad creative.

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