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Facebook and Google Dominate the App Ecosystem Facebook and Google are dominating the US mobile app space, owning all of the top six apps with the highest reach and accounting for eight of the top 10 apps, according to comScore's 2017 US Mobile App Report, which ranked the top 10 apps by their penetration, or reach, of the US mobile app audience.
The report shows how significant Facebook's and Google's influence is over the mobile app market. The two companies aren't leaving much space for other publishers to get their apps in front of users.
US app users spend 90% of their mobile app time in their top five apps, making up 51% of total digital time spent.
BI Intelligence analyst Rayna Hollander has the full story.
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| In a new report, BI Intelligence analyzes the market potential of the Echo Look, Echo Show, and HomePod. Using exclusive survey data, we evaluate each device's potential for adoption based on four criteria: awareness, excitement, usefulness, and purchase intent. And we draw some inferences from our data about the direction the smart speaker market could take from here. Learn More → | | | | |
| In a new report from BI Intelligence, we illustrate the various applications of AI in retail and use case studies to show how this technology has benefited retailers. It assesses the challenges that retailers may face as they implement AI, specifically focusing on technical and organizational challenges. Finally, the report weighs the pros and cons of strategies retailers can take to successfully execute AI technologies in their organization. Learn More → | | | | |
| In a new report, BI Intelligence explores the pros and cons of how the three biggest players in the Western mobile market are working to navigate the changing app landscape and how their respective initiatives best position them to come out on top. We will also lay out barriers standing in the way of adoption of the new technology. And we demonstrate the necessity for businesses to take heed of the evolving app market, and show where the best opportunity lies. Learn More → | | | | |
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| A high-speed mobile network beats out unlimited data as a "must-have" feature for consumers, according to BI Intelligence's exclusive Digital Telecom Consumer Survey. Read More → | | | | |
| More than half of all time spent in digital media is within users' top five apps, according to comScore's 2017 US Mobile App Report. Users spend 90% of their mobile app time in their top five apps, making up 51% of total digital time spent. Read More → | | | | |
| On the heels of the approval of its acquisition of Whole Foods by the US Federal Trade Commission (FTC) and Whole Foods' shareholders, Amazon has announced how it intends to proceed with the grocer. Several changes are due to take effect today, with others set to be implemented in the coming months. Read More → | | | | |
| Instagram users say their purchases are highly influenced by the social platform, with 72% of 2,000 surveyed Instagram users reporting they purchased a product they saw on the app, according to a survey by Dana Rebecca Designs. The most frequently purchased items spurred from Instagram posts are clothing, makeup, shoes, and jewelry. Read More → | | | | |
| In partnership with Synchrony Financial, PayPal has introduced its new cash back MasterCard, which will give cardholders 2% cash back on purchases. The card, which will only be available to PayPal customers, won't have an annual fee, a cash back limit, or restrictions on how cash can be spent. Read More → | | | | |
| Amazon launched its Prime membership program in China last October, but it has not found much success in the country since then, The Wall Street Journal reports. Read More → | | | | |
| Nordstrom is expanding its reserve online, try-on in-store pilot from its original six stores in Washington to 43 stores across the US, Multichannel Merchant reports. Read More → | | | | |
| Google is refunding advertisers whose campaigns were placed via DoubleClick Bid Manager on websites with fake traffic, The Wall Street Journal reports. Read More → | | | | |
| Speaker manufacturer Sonos will release a smart speaker that will support multiple voice assistants and music services, a new Federal Communications Commission (FCC) filing shows. Read More → | | | | |
| Walmart's grocery segment is behind the majority of its impressive online sales growth recently, according to Slice Intelligence. Read More → | | | | |
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Push notifications make a surprising comeback | | |
The UK's fintech crown is slipping, while Germany holds its own | | |
Lazada dominates in Southeast Asia | | |
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