Advertisement

Sabtu, 02 September 2017

Facebook and Google dominate the app ecosystem

AT&T, Verizon, Sprint, and T-Mobile are battling for subscribers — consumers say network speed is key to winning them over , Half of digital media time is spent in five apps, Amazon acts quickly on Whole Foods, and much more
Every morning the team at BI Intelligence delivers daily content covering key items business professionals need to be aware of to stay ahead. As a bonus for being a frequent reader of Business Insider, we're including some free content below.

Want more content like this daily? Join our FREE BI Intelligence Daily newsletter by clicking here
BI Intelligence
WEEKEND ROUNDUP
Hero Image

Facebook and Google Dominate the App Ecosystem

Facebook and Google are dominating the US mobile app space, owning all of the top six apps with the highest reach and accounting for eight of the top 10 apps, according to comScore's 2017 US Mobile App Report, which ranked the top 10 apps by their penetration, or reach, of the US mobile app audience.

The report shows how significant Facebook's and Google's influence is over the mobile app market. The two companies aren't leaving much space for other publishers to get their apps in front of users.

US app users spend 90% of their mobile app time in their top five apps, making up 51% of total digital time spent.

BI Intelligence analyst Rayna Hollander has the full story.

IGNITION 2017: The Future of Media
Don't miss your chance to secure your Early Bird deal!
The Early Bird Rate for Business Insider's flagship conference gets you $400 off the standard ticket price. But the deadline to secure this rate is Monday, Sept. 4 at 11:59 PM Eastern!
Lock in Your Early Bird Rate Now
BI Intelligence Daily is just a preview of BI Intelligence.
Become an ALL-ACCESS member to unlock everything BI Intelligence has to offer.
RESEARCH IN FOCUS

The Smart Speaker Report

In a new report, BI Intelligence analyzes the market potential of the Echo Look, Echo Show, and HomePod. Using exclusive survey data, we evaluate each device's potential for adoption based on four criteria: awareness, excitement, usefulness, and purchase intent. And we draw some inferences from our data about the direction the smart speaker market could take from here. Learn More →

The AI in E-Commerce Report

In a new report from BI Intelligence, we illustrate the various applications of AI in retail and use case studies to show how this technology has benefited retailers. It assesses the challenges that retailers may face as they implement AI, specifically focusing on technical and organizational challenges. Finally, the report weighs the pros and cons of strategies retailers can take to successfully execute AI technologies in their organization. Learn More →

The End of Apps Report

In a new report, BI Intelligence explores the pros and cons of how the three biggest players in the Western mobile market are working to navigate the changing app landscape and how their respective initiatives best position them to come out on top. We will also lay out barriers standing in the way of adoption of the new technology. And we demonstrate the necessity for businesses to take heed of the evolving app market, and show where the best opportunity lies. Learn More →
 
BI Intelligence Daily is just a preview of BI Intelligence.
Become an ALL-ACCESS member to unlock everything BI Intelligence has to offer.
BRIEFING HIGHLIGHTS

AT&T, Verizon, Sprint, and T-Mobile are battling for subscribers — consumers say network speed is key to winning them over

A high-speed mobile network beats out unlimited data as a "must-have" feature for consumers, according to BI Intelligence's exclusive Digital Telecom Consumer Survey. Read More →

Half of digital media time is spent in five apps

More than half of all time spent in digital media is within users' top five apps, according to comScore's 2017 US Mobile App Report. Users spend 90% of their mobile app time in their top five apps, making up 51% of total digital time spent. Read More →

Amazon acts quickly on Whole Foods

On the heels of the approval of its acquisition of Whole Foods by the US Federal Trade Commission (FTC) and Whole Foods' shareholders, Amazon has announced how it intends to proceed with the grocer. Several changes are due to take effect today, with others set to be implemented in the coming months. Read More →

Instagram is highly influential in style purchases

Instagram users say their purchases are highly influenced by the social platform, with 72% of 2,000 surveyed Instagram users reporting they purchased a product they saw on the app, according to a survey by Dana Rebecca Designs. The most frequently purchased items spurred from Instagram posts are clothing, makeup, shoes, and jewelry. Read More →

PayPal introduces a cash back MasterCard

In partnership with Synchrony Financial, PayPal has introduced its new cash back MasterCard, which will give cardholders 2% cash back on purchases. The card, which will only be available to PayPal customers, won't have an annual fee, a cash back limit, or restrictions on how cash can be spent. Read More →

Amazon is struggling to find its place China

Amazon launched its Prime membership program in China last October, but it has not found much success in the country since then, The Wall Street Journal reports. Read More →

Nordstrom expands order online, try on in-store program

Nordstrom is expanding its reserve online, try-on in-store pilot from its original six stores in Washington to 43 stores across the US, Multichannel Merchant reports. Read More →

Google's refunds point to two of the biggest problems in ad tech

Google is refunding advertisers whose campaigns were placed via DoubleClick Bid Manager on websites with fake traffic, The Wall Street Journal reports. Read More →

Sonos is going to release a smart speaker that can support multiple voice assistants

Speaker manufacturer Sonos will release a smart speaker that will support multiple voice assistants and music services, a new Federal Communications Commission (FCC) filing shows. Read More →

Grocery drives online growth at Walmart

Walmart's grocery segment is behind the majority of its impressive online sales growth recently, according to Slice Intelligence. Read More →
 
BI Intelligence Daily is just a preview of BI Intelligence.
Become an ALL-ACCESS member to unlock everything BI Intelligence has to offer.
CHARTS OF THE WEEK

Push notifications make a surprising comeback

Push notifications make a surprising comeback

The UK's fintech crown is slipping, while Germany holds its own

The UK's fintech crown is slipping, while Germany holds its own

Lazada dominates in Southeast Asia

Lazada dominates in Southeast Asia
 
BI Intelligence Daily is just a preview of BI Intelligence.
Become an ALL-ACCESS member to unlock everything BI Intelligence has to offer.
BECOME A MEMBER
You can gain access to everything BI Intelligence produces - ALL of our extensive research reports, newsletters, and data - when you claim your BI Intelligence ALL-ACCESS pass. With this level of membership, you will gain immediate access to…

ALL Existing Reports

Our research reports have taken thousands of hours to research, analyze and compile. With over 100 reports in our archive there is something for everyone with immediate profit-driving idea potential. Packed with data, insight and analysis the research helps you understand your chosen subject area in fresh new ways.

Actionable New Reports

You'll receive around 6 new reports each month on topics that matter to you, delivered electronically the instant they're finalized for as long as you're a subscriber.

Carefully Curated Newsletters

With access to all 6 of our newsletters, you'll know about all the important developments that are impacting your company, your bottom line, and even your career. Our insightful news briefs give you the context around critical developments.

Timely Updates & An Online Research Center

At least once a week, the BI Intelligence team will send you thought-provoking "extra" content in the form of charts, graphs, and graphics, along with our analysis of what it means.

And A 14-Day Satisfaction Guarantee

If you are not completely satisfied, you may cancel your ALL-ACCESS pass before the end of your first 14-days and we will refund the full amount you've paid.
Get Started Today Risk-Free
The BI Intelligence Daily is a free newsletter highlighting topics the BI Intelligence research team finds interesting. Published around 5pm ET Monday through Friday.

Did a friend forward this newsletter? Get it daily by clicking here.

Have friends? Think they would benefit from this newsletter? Send them this link: http://read.bi/bii-daily.
BI Intelligence
Copyright © 2017 Business Insider, Inc. All rights reserved.
 
Business Insider

Email sent to:

Manage your email preferences   |   Unsubscribe

Terms of Service   |   Privacy Policy

Business Insider. 150 Fifth Ave, New York, NY 10011
Powered By SailthrU

Tidak ada komentar:

Posting Komentar