 | | Insights Beyond the Headlines | | Facebook partners with the NFL as the social giant continues to invest heavily in video Earlier today, Facebook and the NFL announced a multi-year deal which will allow the social media giant to post video recaps for all regular-season and post-season games.
The deal also opens the door for NFL Films to product content for Facebook's newly developed 'Watch Tab.'
This comes at a time where Facebook and other social media giants are investing heavily in original video content.
Consumers, especially younger consumers have been shifting from traditional television to digital for quite some time, but just recently has the money started to follow. In 2016, digital ad spend surpassed television for the first time. This has led social platforms to bulster their video content libraries to cash in on pre-roll and mid-roll ads.
In a new report, BI Intelligence, Business Insider's premium research service, examines the strategies of Facebook, Instagram, YouTube, and Snap in their quests to usher in a golden age of digital video. The report also anticipates where these platforms are headed to help publishers and brands plan for a probable future.
In full, the report: - Assesses the evolving social video landscape, with attention to Facebook, YouTube, Snap, and Instagram.
- Analyzes the relative strengths of each platform from a product, distribution, audience, and monetization perspective.
- Looks at what's next for the industry, so that media creators and brands can invest for the future.
| | | | |  | | Copyright © 2017 Business Insider, Inc. All rights reserved. | | |
Tidak ada komentar:
Posting Komentar