Fully understand why consumers don't want online grocery delivery with this chart.
New Chart and Data
Why consumers don't want online grocery delivery…
Online grocery is projected to be worth as much as $100 billion by 2025, but many consumers are still wary of ordering their groceries digitally, according to survey data from Morgan Stanley. Some perceptions have shifted over the past year, but the vast majority of consumers are still concerned about having someone else pick out their groceries.
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Here are some other key points from the study:
Eighty-four percent of those surveyed don't use online grocery delivery because they would rather pick out their own groceries.
Online grocery services need to build credibility if they want consumers to trust them.
Providers will have to consider that 27% of those surveyed have tried online grocery delivery and didn't like it, up from 17% in 2016.
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