| Do consumers in Bangkok watch video like those in Boston do? Not at all.
Ooyala's new Q4 2016 Global Video Index breaks down video viewing habits by global regions. Here are some of the findings:
- In APAC, short-form desktop viewing was 28% higher than the world average
- Long-form viewing on tablets was 19% higher in Latin America than the rest of the world.
- Nearly 60% of all EMEA video plays were on mobile devices
The report also has details on smartphone growth (still going crazy), advertising trends (pre-rolls are getting shorter), and much more. Get the numbers today.
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