NEW: The eMarketer Social Media Research Collection Your company no doubt has a social media strategy… but is it working? If you're like most marketers, you see encouraging signs in your social media outreach—page views, follows, likes, retweets. But how do you turn that interest into actual revenue? You're not alone if you're asking. It's the $64,000 question that even the most successful marketers are struggling with. Let's face it: There's no doubt about the leading edge in marketing—it's social media. And as with any new marketing tool, fascinating breakthroughs go hand in hand with surprising failures. Not only are new social media platforms sprouting up everywhere you look, the blue chip social media names—Twitter, Facebook, Instagram, Snapchat, etc.—are evolving right before our eyes. And let's not forget that all consumer behavior changes, but the most avid social media users—Millenials—are the most discerning and demanding potential customers on the planet. So your marketing challenge is a formidable one. Adapt your advertising and marketing to a rapidly-changing demographic through a medium that will likely look entirely different just 5 years from now. We've got the solution. In one simple step, you can acquire the critical information you need to understand the latest trends in marketing through social media. It's a shortcut that can revolutionize your business, leapfrog your competitors and grow your company's bottom line all at once:
The eMarketer Social Media Research Collection
The acknowledged leader in the field of digital economy research, eMarketer, is for the first time making 4 of their most popular reports on social media for marketers available to non-members. With one simple step, you can acquire the most comprehensive, wide-ranging and valuable research on marketing to users of social media anywhere. Only The eMarketer Social Media Research Collection gives you an in-depth look at how social media is being used today and where it's headed tomorrow. No matter at what stage your social media marketing efforts are, this resource will help you catch up to—or stay one step ahead of—your competition:  Social media neophytes can avoid many of the time- and money-wasting mistakes that early adopters already made | | Moderately-experienced social marketers can use our insights on the most powerful new social trends graduate from the basics to serious power marketers. | | Social media experts can delve into our targeted reports on two of the most powerful new platforms, Snapchat and Instagram, to kick already sophisticated marketing campaigns into overdrive | In short, this is the kind of analysis you need to make the most of your social marketing initiatives. There is no one single "magic bullet" to generating revenue from social media, but this research collection gives you perspectives and insights that will pay for themselves dozens of times over.
A One-Of-A-Kind Resource
Just a few minutes with this special research collection will reveal why it is superior to any similar product: - Breadth and depth of research — the reports in the The eMarketer Social Media Research Collection have scores of insights, revelations and facts. Because their researchers specialize in gathering research from as many sources as possible—academic institutions, government data, industry associations, online media platforms, audience measurement firms, and other media researchers and consultants—you get both the most important big-picture insights and the granular detail you need to use it to its fullest potential.
- Specific companies and technologies — each report not only looks at the broader trends within social media commerce, it names the specific companies that are on the leading edge of innovation. This means you get both side of the picture—the leading platforms and the marketers and brand managers that are exploiting the platforms to the fullest potential.
- Expert analysis — the report authors have decades of experience in researching and analyzing all aspects of the digital world, from advertising, marketing and social media to technology, apps and demographics. They know how to separate the noise from the valuable insights and never bog you down in trivia or ignore the obvious.
- Informed forecasts — the authors don't just report what's working today. They conduct scores of interviews with executives, advertisers, media buyers and marketers to not just confirm the raw data, but also forecast where growth opportunities will be in the years to come.
- Tremendous value — order today and you save over 50% off the price you'd pay if each component of the The eMarketer Social Media Research Collection were sold separately.
The eMarketer Social Media Research Collection is a Difference-Maker
1. U.S. Social Trends for 2017: eMarketer's Predictions for Attribution, Live Streaming, Messaging, Influencer Marketing and More The eMarketer Social Media Research Collection starts here—with a strategic overview of the 7 most important current trends in social media. After evaluating scores of potential topics, the authors focused in on these 7 because they cover the most important conversations in media and marketing. Using their contacts, experience and judgment, the report's authors forecast what will happen in these critical areas: - Online-to-Offline (OTO) attribution—how actions taken offline can be traced back to online advertising—is developing into a great source of interest for marketers. Two digital giants are poised to dominate, thanks to their innovative tools—who are they and how can your company put them to use?
- First Facebook reduced the reach of marketer's organic (i.e., nonpaid) posts… now Instagram and Snapchat are following suit? This section gives you the important news you need to know, as well as alternative strategies to keep your marketing campaigns humming.
- Influencer marketing is hot, but it's facing serious challenges from both regulatory agencies and the social platforms themselves. You'll find potential solutions to each of these concerns, plus insights for how best to measure the effectiveness of influencer campaigns.
 | - The brave new world of chatbots is here, but many companies will shelve their bots in 2017 due to a lack of usage. Study this section carefully to avoid making the most common bot mistakes and get the most out of your chatbot initiative.
- The world of digital video advertising will continue to be a free-for-all, with different standards and measurement for every platform. The authors predict this situation will continue in 2017, but also share important tips to ensure the digital ads you do use are effective.
- Live streaming will hit the big time in 2017, with a plethora of new options for marketers to evaluate and employ. You'll definitely want to read about where live streaming is headed, and how you can get in the game.
- After Snapchat's breakout 2016, the race is on to be the next big social advertising platform. You'll find the authors' three nominees for 2017's big winner, along with the underlying trends you should be monitoring closely.
- Finally, you'll get an honest review of the trends that the previous year's report analyzed, so you can see just how accurate their crystal ball can be.
But this report is just the beginning.
2. U.S. Social Commerce 2017: Influencing and Driving Sales Marketers of every stripe are putting increasing focus on producing sales from social media, but with decidedly mixed results. Getting users to click through to buy something from a social platform is still unfamiliar, and no one has yet solved the challenge of measuring indirect online-to-offline (OTO) sales. This report gives you a full picture of social commerce in 2017—the challenges, the opportunities, and the still-unsolved mysteries, as well as a look ahead to the future of social commerce. - Key insights include: Retailers' experience with social commerce—how and where they're investing, how those investments are paying off, case studies of leading marketers, attribution challenges, and lessons learned from holiday selling initiatives.
- Consumers' social commerce experience—why Facebook still dominates social commerce, how competitors like Instagram, Twitter and, Pinterest measure up, and why purchasers choose to buy on social media sites.
- Social media sites' buy buttons—how are they being used correctly, why consumers don't use them, and who's thrown in the towel on them altogether.
- The future of social commerce—how will customers a year from now likely use social commerce, including video, Snapchat, chatbots and more.
3. Instagram Advertising 2017: Big Strides in Its First Year, but Questions Remain Instagram only opened itself up to ads in September 2015, but is on track to bring in nearly $2 billion in ad revenue worldwide this year. That's impressive for Instagram, but how can your organization best use Instagram's huge and loyal customer base to sell your products? This report tells you. It's an up-to-the minute intelligence briefing on the many facets of Instagram marketing—who's doing it now, how they're being successful, traps to avoid, and much more. In short, it's a "must have" for anyone already marketing through Instagram or planning to. Here are just a handful of the insights you'll profit from in the report: - The key differences between Facebook and Instagram for advertisers. Although the platforms share some similarities and integration with parent Facebook has been generally positive, you'll want to understand the best practices that can increase your Instagram marketing effectiveness.
- How effective is Instagram as a direct response platform, really? With a breakdown of key metrics and benchmarks, you'll see exactly how Instagram compares to alternatives. You'll also learn the invaluable best practices for advertising on Instagram that can mean the difference between wasted ad dollars and a successful campaign.
 | - Influencer marketing is a significant percentage of total revenue for Instagram, so it's important to know the numbers behind influence campaigns and the best practices to maximize influencer marketing's impact. This report gives you both.
- Video on Instagram is still in the early stages, but you can already see that the company has considerable promise in the medium, balanced by potentially serious challenges. You'll find the whole story in this report.
- The threat from Snapchat—how Instagram is trying to distinguish itself, its comparative advantages and disadvantages and much more. With these two heavyweights squaring off for a serious battle in the years to come, you need to get the full analysis of how Instagram measures up now.
And speaking of Snapchat, this growing platform is so interesting we've devoted our final report in this collection entirely to it.
4. Snapchat Advertising: A Roadmap for U.S. Brand Marketers and Digital Agency Executives If Instagram is a work-in-progress for social marketers, Snapchat is barely out of the cradle. After just 5 years of existence, Snapchat already boasts 31.6% penetration of U.S. social network users. That's an impressive accomplishment—nearly 60 million people in the U.S. will use Snapchat at least once a month in 2017. For marketers, the big question is how to reach that audience. Snapchat's initial ad offerings were criticized, but a retooling of the program has led to a serious increase in advertising revenue. How has Snapchat evolved into a viable advertising platform? Where are the opportunities for Snapchat advertising now and how can you optimize your campaigns? This report reveals everything you need to know: - An overview of Snapchat's ever-changing app features
- A complete breakdown of Snapchat's audience and penetration by age group, user trends over time, time spent on the app daily, and more. You'll also learn how and why Snapchat will expand beyond its core audience of Millennials to Gen Xers and even baby boomers.
- An in-depth exploration of Snapchat options for advertisers, including ad types, pricing models, targeting and measurement capabilities, third party measurement options, geofilters, custom-designed lenses and much more.
- Revealing insights from Snapchat's early advertisers—why they stumbled and the significant steps toward improvement they've made since. You'll also find invaluable case studies of successful Snapchat advertisers that can help you avoid missteps and leverage the lessons they learned.
- And much more.
Add it all up and you can see why we think The eMarketer Social Media Research Collection can be a real game-changer for your business. And here's the best part…
These Reports Have Never Been Available Without A Subscription Before
Normally these reports are only accessible through an eMarketer subscription. But through this special offer, you can get access to the reports in The eMarketer Social Media Research Collection without making a long-term commitment. So don't wait even a hour longer to exponentially raise your understanding of social media commerce trends. Order this one-of-a-kind research library by clicking the button below now. | 
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